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Job Location | Kolkata |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | Secretary / PA / StenoField Sales Executive |
EmploymentType | Full-time |
1.Researching the demand for our products and services.2.Researching the competitors strategy and market share3.Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.4.Identifying potential customers and developing best lead scoring methodologies.5.Understanding and developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.6.Compiling lists describing our offerings and services7.Developing, managing advertising campaigns and building brand awareness and positioning.8.Organizing seminars, counseling sessions in schools colleges and other commercial institutions for student touchdown and creating awareness and visibility of the different products offered by the company.9.Using knowledge of the market and competitors, identify and develop the companys unique selling propositions and differentiators.10.Overseeing social media marketing strategy and content marketing.11.Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives12.Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.Required Skills1.Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data to establish the new products launched by the company2.Influences present and future products by determining and evaluating current and future market trends.3.Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.4.Design and implement comprehensive marketing strategies to create awareness of the companys business products and activities5.Supervise the department and provide guidance and feedback to other marketing professionals6.Produce ideas for promotional events or activities and organize them efficiently7.Plan and execute campaigns for corporate promotion, launching of new product lines etc.8.Monitor progress and submit performance reportsConduct general market research to keep abreast of trends and competitors marketing movements9.Control budgets and allocate resources among st projects10.Become the organizations agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
Keyskills :
marketdata management advertising businessdevelopment marketresearch mediamarketing leadscoring marketingstrategy promotionalevents leadership sales marketing marketshare marketdevelopment offlinemarketing brandmanagement salespromotion