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Job Location | Kolkata |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | General / Other Software |
EmploymentType | Full-time |
Should have 3 to 6+ years of hands-on experience in Marketo [Certification preferred but not required] Highly proficient in Marketo Platform (Marketing Activities, Design Studio, Database, Analytics) and Marketo launch point integrations. Highly proficient in Marketo Core Concepts including Engagement Programs, Event Programs, Email Programs, Smart Campaigns, List imports, Smart Lists, Forms, Landing Pages and Emails etc. Highly proficient in HTML/CSS/Bootstrap/JavaScript. Expertise in maintaining Marketo integration with CRM systems like Salesforce, MS Dynamics etc. Expertise in Marketo Launchpoint and integration of third party systems with Marketo. Knowledge of Marketo Field Management and Marketo API capabilities. Knowledge in developing Marketo Landing Pages templates and Email Templates. Knowledge in Marketo Revenue Cycle Explorer Knowledge in B2B Marketing concepts like lead scoring, Lead life cycle management, lead nurturing and data cleansing. Should have rich B2B Marketing Domain Experience, Liaise with business and convert to Business Requirements. Excellent organizational skills, communication skills and attention to detail; ability to manage multiple priorities and tasks simultaneously; strong documentation and presentation skills. Strong verbal and writing skills, project and time management skills, ability to work in teams Engage periodically with key technology partners to plan for sufficient capacity and to be aware of upcoming new features / provide guidance (relevance and timeframe) to customer those features and benefits.Preferred Skills:Additional exposure in administering marketing automation platform using any other tools like Eloqua, Unica, Aprimo, SFMC, Adobe Campaign, Pardot.,