Personnel InCharge

Job Description

This position will be responsible for implementing the marketing strategies for the LOC of the FIFA Under 17 Women s World Cup India 2020of the different areas related to marketing: sponsors relationship , merchandising , branding and any other revenue or marketing area for the LOC.

The Head of Marketing must work together with Tournament Director , FIFA , All India Football Federation and the Host Cities to produce a decoration programme in each community , establish public space agreements in the cities and other marketing or commercial requirements.

The Head of Marketing must work jointly with the Tournament Director of the LOC to implement strategies , action plans , protocols and business plans that have as an objective fulfil the Mission and Vision of the Organization.

Main Responsibilities:

• Head the LOC Marketing Department within the preparation work of the LOC of the FIFA Under 17 Women s World Cup India 2020
• Contact potential National Supporters to ensure a large revenue generation from that end for the LOC;
• Implement marketing plan for the event that includes the development of the concept for overall design , mascot , logo and merchandising;
• Manage all the Sponsor accounts for the event , to maximize their rights , exposure and generate activations plans according to their different needs;
• Supervise the execution of the sponsor contracts , the services tenders and instruct the rest of its team about the legal considerations of every agreement;
• Implementation of external positioning and brand concept for the event , considering with FIFA s , the Federation and other interested parties requirements;
• Implement the marketing strategy of legacy programme for the World Cup;
• Manage the inventory of promotional material for the tournament.
• Implement , in conjunction with FIFA , the Host City Decoration Program.
• Apply budget control systems in the area and supervise the expenditures for the Marketing and Commercial team.
• Work Efficiently with FIFA and other interested parties in all the commercial and marketing activities.
• Develop its work consistently with the values of the organization.
• Other tasks and projects that may be required from the Tournament Director from time to time.

Key Performance Indicators: Will be communicated in due time by the Tournament Director in accordance with the goals established between FIFA and the LOC for the FIFA U17 Women s World Cup India 2020. The indicators will be calculated on the basis of the Marketing deliverables and Marketing requirements met in a timely manner.

Candidate Profile:

• Full university education in careers such as Commercial Engineering , Public Relations , Marketing , Law or others related;
• Sales and Marketing master s degree is a plus;
• At least 5 years working experience and 2 year in leadership positions;
• Candidate that has previously worked on the Marketing or Commercial Areas of Public or Private Companies;
• Knowledge of the following Areas: Sales , Marketing , Communications , Sponsorship and Law;
• Working legal knowledge for the procurement of contracts;
• Experience executing marketing strategies , ideally in the sports industry;
• Experience managing and controlling large expenditure budgets;
• Proven track record managing big sponsors accounts;
• Excellent relationship with sponsors , with special attention to all their requirements and maximizing their rights;
• Proven track records on client management and retention;
• Knowledge of Public and Private Tenders;
• Previous experience participating in international sporting events or with teams in international competitions;

Keyskills :
popmaterials marketingstrategy sportinggoodsindustry revenuegeneration sportsindustry word productdifferentiation microsoftoffice msoffice clientmanagement pop budgetcontrol workingexperience publicrelations publicspace privatecompanies re