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Regional Customer Marketing Manager

4.00 to 0.00 Years   Kolkata   22 Oct, 2019
Abbott Healthcare
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaSales / BDMarketing / Communication
EmploymentTypeFull-time

Job Description

CORE JOB RESPONSIBILITIES

    Act as think tank for the region
    • Analyse, identify and lead incremental and breakthrough growth opportunities in the region
    • Develop powerful launch plans to ensure NPI success in the region
    • Ideate and identify key POP levers to win with customers and shoppers
    • Develop data toolkits, share data based insights to facilitate discussion & business planning
    • Assess competitive dynamics to formulate suitable counters
    • Analyse marketplace & translate into relevant business insights
    • Conduct promotional analysis to identify and scale-up cost-effective Promotions
      Own Regional Business Plan
      • Develop and align the annual region strategy (Localized Region Business Plan) to deliver targeted growth
        • Localized activities
        • Monitor permanent visibility outlets
        • Plan visibility drivers
      • Develop Trade and Shopper Marketing Calendars to deliver the JBP
      • Develop Scorecards & decks to monitor vital signs
      • Customize & construct monthly business plans. Influence regional sales team and secure buy-in
      • Lead initiative planning and execute through matrixed team
        Deliver and own FMOT leadership
        • Co-ordinate with region sales and leverage agencies to execute powerful brand activations
        • Develop customized and differentiated solutions to deliver trade visibility leadership
        • Lead and execute winning category, channel and customer strategies to be partners of choice
        • Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels
        • Customize and lead execution of Plano-grams for impactful shelf visibility
        • Ensure availability of proper POS to the ISR / ISP s / merchandisers in the region
        • Deliver perfect punch initiatives and share PP trackers
          Build organization capability
          • Co-ordinate with region sales and leverage agencies to execute powerful brand activations
          • Train and coach merchandisers to effect best-in-class visibility in store
          • Manage the team, who controls the ISP s and supports the merchandising operations
          • Continuously explore the market & network with peers to build a robust vendor database
          • Ensuring formalized process to transfer Best Practices
          • Mobilize senior management and develop frameworks to prioritize and resource key projects
            Motivate the distributors and AFCs/ISR s / ISP s to deliver plans
            • Run and monitor a distributor motivation plan to deliver the sales plan
            • Run and monitor AFC/ISR incentive plan to deliver plan
            • Monitor and control the ISP program in the region
              Develop localized vendors
              • Develop vendors for executing permanent branding in the region
              • To develop and execute collaterals for Traditional Trade
              • To source products for localized activities
                Invest budgets to deliver Sales Plan
                • Plan and take decisions to efficiently deploy budgets to deliver revenue sales
                • Develop and publish trade marketing activities and calendar
                • Monitor and share rolling forecast on trade spends
                • Operate within planned budgets to ensure profitable business
                • Control & monitor process hygiene and overall spends strategy
                MINIMUM QUALIFICATIONSMinimum EducationPost GraduateEducation LevelMajor/Field of StudyMBA/PGDMSales & MarketingMINIMUM WORK EXPERIENCEExperienceExperience Details
                • Minimum 4 years of relevant experience.
                • Sales experience (at least one ASM stint) preferably in an FMCG-MNC & experience in sales & distribution channels
                • Comfortable interacting with agencies/ vendorsPossess excellent communication, interpersonal, influencing and persuasion skills
                • Strong project management and data interpretation/ analysis skills
                • Deciding and Initiating action to build confidence
                • Stature, self-belief & people skills to handle & impact matrixed teams
                • Keen intellectual acumen to formulate strategies and concepts
                • Ability to think on the feet
                • Think flexibly to see issues from different perspectives and take informed decisions
                • Set high expectations to develop a winning team
                • Be customer focused to add value
                JOB FAMILY:Sales ForceDIVISION:ANI International NutritionLOCATION:India > Kolkata : 11 U.N. Brahmachari MargADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 100 % of the Time,

                Keyskills :
                sales trademarketing distributors distributionsales alesexperience regionalsalesmanager

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