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| Job Location | Kolkata |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
The Senior Digital Marketing Specialist will work with a team of talented digital and content marketers and marketing operations professionals to expand our digital footprint and drive revenue growth through digital channels. Core responsibilities: Continuous optimization of Experian Data Quality s web entities, for higher natural rankings and incremental natural search traffic and conversions Management of retargeting and other audience based advertising campaigns Designing and launching A/B and multivariate testing of web pages Extensive reporting and analysis of results to drive future optimizations Monitoring and applying industry trends to keep Experian Data Quality ahead of the curve Requirements:
BA/BS required 2+ years experience Experience managing SEO in-house or at an agency; B2B experience preferred Experience with Moz and other SEO reporting and analytical tools Strong working knowledge of Google Analytics Analytical capability with business analytics experience - to build and create insights for recommendations Strong understanding of A/B testing, funnel optimization, traffic analysis, and personalization Adwords certification a plus
,Keyskills :
googleanalytics marketing research websiteproduction contentmanagement webpages dataquality datamanagement trafficanalysis digitalmarketing creditmonitoring businessanalytics funneloptimization marketingoperations multivariatetesting analyt