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| Job Location | Kolkata |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | FMCG / F&B |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
This role is accountable for analyzing and designing innovative trade schemes, merchandise for channel partners in general trade. Accountable for all GTM strategy for new product launch, post launch market feedback collection and up - to - date market / competitors knowledge. Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company Design & timely Roll - out of monthly GT schemes in line with the allotted budget & business guidelines Seamless scheme disbursement while adhering to the prescribed escalation metrics Monthly & Quarterly forecasting of stock & POSM for GT in liaison with Sales & Supply Chain Capturing & sharing all monthly reports & business highlights across functions within timelines Conceptualizing & Designing merchandises for various Trade Marketing activations End - to - end ownership of large scale Trade Marketing driven activations Seamless vendor management Customer Relationship team management for effective engagement and timely service to maximize trade and channel partner participation Spearheading internal stakeholder Recognition programs - from Design to Execution to post execution feedback collection Activations and Scheme Design(as per AOP), Roll - Out and scheme effectiveness evaluation POS allocation & visibility standardization across all relevant channels Activation and collateral management Communicate & Facilitate achievement of volume targets monthly Work closely to monitor & manage all Brand activations Preferred Profile MBA in Sales & Marketing from Premier Business School with relevant experience preferably in FMCG domain Experience in handling Distributors, Super Stockiest, Retailers, MT, CFA Experience in handling Internal & External stakeholders ,
Keyskills :
financesalesltdmisaccountancynew product launchsupply chainproduct launchteam managementtrade marketingchannel partnersmanagementsalesmarketingmonthly repvendate liaisonmarket intelli