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Specialist - Digital Communication

1.00 to 7.00 Years   Kolkata   26 Feb, 2022
I-PAC (Indian Political Action Committee)
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaContent Development
EmploymentTypeFull-time

Job Description

    Job Role:We are looking for a digital communication specialist, who will be responsible for developing and executing communication plans to support IPACs digital platforms.- As a part of I-PACs Digital Team, you will develop and run innovative campaigns to help expand the reach of our priority sectors and content themes. Using analytics, you will define and track our digital and social media performance, measure the success of campaigns and translate data into practical, strategic, and tactical actions. You will provide and enforce consistent, content creation support across a variety of formats (e.g., creatives, infographics, blog posts, videos).- You will collaborate with colleagues to ideate on content development strategy and review content prior to publication. As a Digital Communication specialist, you are expected to have the ability to thrive in a fast-paced and challenging environment, solving complex problems on an everyday basis, and the tenacity to survive tight deadlines.Job Responsibilities:- Manage and design digital campaigns at a massive scale and engage millions of people through digital channels.- Excellent knowledge of developing tailored campaigns for external outreach.- Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Liaison with the IPAC field teams to ensure complete synchronization between field activity and digital operations- Keep up with all political developments and suggest campaign interventions as and when requiredMinimum Qualifications: - Postgraduate or graduate degree from premier institutes- Excellent knowledge developing tailored campaigns for external outreach- Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding- Willingness to travel extensively and long working hours- Strong analytical skills and creative thinking- Strong strategic thinking and problem-solving skills- Excellent writing and communications skills- Ability to prioritize under pressurePreferred Qualifications:- Knowledge of digital analytics tools like Google Analytics, Twitter Analytics, etc.- Hands-on experience with Google and Facebook products for reporting and measuring KPIs- Experience with visual communication principlesBase Location: Kolkata/ Hyderabad(Base location might change as per the project requirements. For Kolkata location candidate should be proficient in reading-writing and speaking Bengali)The apply button will redirect you to an external URL, please apply there as well,

Keyskills :
strong analytical skillsweb trafficsocial mediaproblem solvinggoogle analyticscontent creationanalytical skillsdigital analyticsdigital campaignscorporate liaison

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