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Web Analytics specialist

2.00 to 7.00 Years   Kolkata   21 Nov, 2022
B3 BRAIN BEHIND BRAND
Job LocationKolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaWeb / Mobile Technologies
EmploymentTypeFull-time

Job Description

    Position Web Analytics Specialist we are hiring for a highly skilled, motivated and knowledgeable Google Analytics Specialist, with an excellent grip over Google Analytics 4, Tag Manager, Looker Studio (formerly Data Studio), Big Query & Firebase.Knowledge of Mixpanel is a plus.Roles and Responsibilities
    • Capture Analytics data with Google Analytics (GA4; NOT UA) for both Web & Mobile
    • Complete Configuration & Integration of Firebase with GA4 Ecommerce Conversion Tracking (custom) with/ without plugin
    • Provide in-depth and insightful custom reports to communicate key metrics and findings leveraging Looker Studio
    • Audit and clean up existing GTM tags
    • Work with the business team to understand metrics and help with supporting segmentation
    • Develop, design, build, test, and monitor of Web data layer and web tags/pixels
    • Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed
    • Ability to create interactive Google Data Studio Dashboards
    • Reporting your findings with data visualizations that are easy to understand in google data studio
    • Content and User segmentation, user profiling and persona creation, visitor analysis,
    • Generate actionable insights, with business goals in mind, by analyzing digital and marketing data sources, i.e., GA360, GA4, media metrics, etc.
    • Analyze campaign data and adjust strategies to deliver maximum return on investment Desired Candidate Profile
    • Minimum 2 years of prior working experience with Google Analytics, Tag Manager and Data Studio
    • In-depth knowledge in Firebase Analytics (Tracking, Measurement & Aalysis)
    • Proficiency in HTML and JavaScript (with strong concept of data layers)
    • Understanding of 1 or more debugger tools (Preferred chrome console, charles, chrome plugin debugger tools, etc.)
    • Highly analytical quality with strong technical, strategic, and problem-solving abilities
    • The ability to communicate clearly and effectively with technical and non-technical team members is a must.
    Perks and Benefits
    • Flexible work hours
    • Competitive salary
    Overall, the Analytics Specialist needs to work closely with the key stakeholders, to provide diverse approaches covering multiple aspects of Tracking & Measurement.

Keyskills :
web analyticsgoogle analyticsdata studio

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