Platform Manager

Job Description

Functional Responsibilities:-
• Oversee the management of website content, ensuring its accuracy and relevance, and coordinating updates and enhancements.
• Manage Adobe Target by creating and managing experiences, setting up A/B tests, and targeting specific segments of website visitors to deliver personalized experiences and optimize conversion rates.
• Responsible for managing the Adobe Experience Manager platform by creating and editing web pages, and managing digital assets, Utilize Adobe Analytic to track and analyse website performance, user behaviour, and conversion metrics. This involves setting up custom reports, analyzing data trends, and providing insights to stakeholders to inform decision-making and improve the websites performance.
• Conduct regular testing and quality assurance checks to ensure that the website and its various components, such as forms, interactive elements, and personalized experiences, are functioning correctly and providing an optimal user experience.
• Collaborate with various stakeholders, such as marketing teams, designers, developers, and business owners, to understand requirements, gather feedback, and align website strategies with business goals.
• Provide training and support to content authors and other website users on using Adobe Target, AEM, and Adobe Analytic effectively; create documentation; conduct training sessions; and assist users with troubleshooting and problem-solving.
• Stay up-to-date with the latest trends, best practices, and updates related to Adobe Target, AEM, and Adobe Analytic.

Keyskills :
adobe analyticstargetpersonalizationtestinga/b