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Branch Relationship Manager - Direct

Fresher Ludhiana 11 Jan, 2026

Job Location	Ludhiana
Education	Not Mentioned
Salary	Not Disclosed
Industry	Insurance
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

The Branch Head Direct Channel) will be responsible for leading and scaling cross-sell initiatives through the Service to Sales (S2S) channel within a defined cluster. This role involves managing customer engagement points, optimizing service interactions for sales conversions, and driving revenue growth through effective leadership and strategy execution. Key Responsibilities: Lead and manage a cluster-wide team of regional/area sales managers and service teams focused on cross-sell via the S2S channel. Design and implement strategies to convert service interactions into sales opportunities. Identify upselling and cross-selling opportunities during customer service interactions (in branches, call centers, digital platforms, etc.). Collaborate with internal teams (Product, Marketing, Operations, and Customer Service) to ensure seamless execution of campaigns. Drive performance metrics (conversion rates, product penetration, lead efficiency, etc.) across teams. Ensure adherence to compliance, regulatory, and operational guidelines. Continuously train and mentor the team to enhance sales skills and service quality. Analyze customer behavior, service journeys, and sales performance data to inform strategy.

Keyskills :
life insuranceteam managementdirect salesdirect channel salesagency

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