Sales Engineer-Metal Forming Machine-Ludhiana-IQ/RI/03

Job Description

Job DescriptionLocation:LudhianaSales Engineer (4 to 6 years work experience )Role Overview A Sales Engineer responsible for driving business growth through structured field sales, technicalengagement, and end-to-end customer management.The role involves identifying opportunities, managing customer relationships, executing sales cycles, andensuring revenue achievement within the assigned territory and industry segments.Desired Profile
• 46 years of experience in machine tool sales, including EDM, metal cutting, or metal forming.
• Must have a proven track record in sales.
• Strong field sales exposure and customer relationship management
• Ability to understand customer processes and offer suitable solutions
• Strong negotiation, communication, and presentation skills
Key Responsibilities Sales Planning & Field Executional
• Prepare weekly visit plans and structured monthly sales activity plans
• Conduct 45 customer meetings per day in assigned territory
• Plan customer meetings based on previous interactions, account history, and research
• Ensure disciplined execution of field visits aligned with targets
Lead Generation & Business Development
• Identify and pursue new business opportunities within assigned territory and industry segments
• Generate qualified leads through field activity, networking, and customer interactions
• Build and maintain a strong professional network for business development
• Maintain a healthy sales pipeline to achieve monthly and annual targets
• Continuously monitor market trends, competitor activities, and customer feedback
Customer Engagement & Technical Selling
• Visit existing and prospective customers to understand requirements and challenges
• Conduct technical discussions, product presentations, and solution demonstrations
• Organize customer visits, trials, and evaluation activities where required
• Prepare requirement mapping (QRF Quotation Request Format)
• Develop customized value-based presentations for customerOffer Management & Negotiation
• Prepare and submit detailed techno-commercial offers with specifications and terms
• Handle customer queries, objections, and negotiations effectively
• Finalize offers and ensure conversion into confirmed orders
• Maintain pricing discipline and required margins during closure
Order Execution & Payment Management
• Ensure technically and commercially cleared order processing
• Manage advance payments and proforma invoicing (domestic and export cases)
• Collect EUC (End User Certificate) documents wherever applicable
• Follow up for timely payment collection until completion
• Coordinate with commercial, operations, and service teams during execution and shipment
Delivery, Installation & Post-Sales Coordination
• Coordinate with service engineers for machine delivery and installation
• Ensure verification of scope of supply and absence of transit damage
• Address discrepancies in coordination with commercial and sales leadership
• Ensure smooth handover and post-installation customer satisfaction
Account Management & Relationship Building
• Manage assigned accounts for long-term business growth and retention
• Build and maintain strong relationships with existing customers
• Generate repeat business, referrals, and testimonials
• Develop and maintain own professional network for future opportunities
Reporting & CRM Management
• Maintain accurate daily updates in CRM systems
• Provide sales forecasting and pipeline visibility to management
• Report daily activities and progress to reporting manager
• Track and improve key metrics such as conversion ratio and sales cycle efficiency
Leadership & Internal Coordination
• Support and mentor junior/trainee sales engineers in sales processes and customer handling
• Coordinate with commercial, service, and operations teams for smooth execution
• Share market intelligence, competitor updates, and customer insights with management
• Ensure adherence to organizational sales policies and processes

Keyskills :
salesdeal closure