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Jr. Category Marketing Manager

6.00 to 8.00 Years   Malaysia (Malaysia)   03 Dec, 2024
Job LocationMalaysia (Malaysia)
EducationMBA/ PGDMAny Graduate
SalaryAs per Industry Standards
IndustryRecruitment/Placement Agencies, Consulting Services
Functional AreaSales/Business Development
EmploymentTypeFull-time

Job Description

Job description : Job Title : Jr. Category Marketing Manager Job Location : Kualal Lampur Reporting to Head Marketing To develop, establish and execute marketing strategies and plans to drive Category growth plans and achieve set business objectives. Development and implementation of Marketing strategies and plans utilising approved budgets and resources to drive and achieve Category Business objectives as set by the organisation. Ascertain correct and regular market intelligence to workout the effective price point for the products so that the revenue objectives are met for the category Identify and ascertain relevant product positioning in each market to drive consumer preference and demand. Work out ATL and BTL promotion plans and budgets for each market depending upon the specific needs of those markets. Continuously review and monitor channel dynamics as well as distribution gaps and sensitise the ground teams to get these gaps plugged. Monitor numeric and weighted distribution across all key markets and work with sales team to improve distribution and availability. Willingness to travel extensively across different markets Competencies Marketing and communication expertise Excellent Communication skill verbal & written Business planning and budgeting Work under pressure and tight timelines Customer Orientation Team player Work under minimal supervision and guidance. Self-driven Ability to adapt and operate across different cultures and market conditions. Mandatory: MBA with marketing specialization from a reputed institute. 6 8 years experience in FMCG industry with hands on experiences, out of which: i. 4 6 years managing with multiple brands on the Field. ii. At least 2 - 4 years as an Area Sales Manager managing a team of 3 5 sales representatives. Candidates with work exposure in Africa and / or experience in handling African markets will be preferred. Willingness

Keyskills :
sales team distribution sales market intelligence fmcg area sales manager business planning customer orientation market marketing marketing manager product positioning

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