regional marketing manager

Job Description

Regional Marketing Manager Company: Muthoot Finance Limited Location: Chennai/Coimbatore Experience Required: 3 years Industry: Non-Banking Financial Company (NBFC)About Muthoot Finance Limited:Muthoot Finance Limited is one of the leading Non-Banking Financial Companies (NBFCs) in India, providing financial services to individuals, businesses, and institutions. With a vast network and strong financial foundation, Muthoot Finance offers a range of products, including gold loans, microfinance, and wealth management services. We are committed to providing innovative solutions while delivering a high level of customer satisfaction.For more information, visit: www.muthootfinance.comPosition Summary:We are seeking a highly motivated and experienced Regional Marketing Manager to lead our marketing efforts in the Chennai/Coimbatore region. This position will play a crucial role in developing and executing regional marketing strategies, promoting Muthoot Finances products, and enhancing brand visibility. The ideal candidate should have a strong background in marketing within the NBFC industry, with excellent communication and leadership skills.Key Responsibilities:Strategic Planning: Develop and execute regional marketing strategies aligned with Muthoot Finances overall objectives to drive brand awareness, customer acquisition, and revenue growth.Campaign Management: Lead the planning, execution, and analysis of marketing campaigns in the region. Track performance metrics and optimize campaigns for maximum impact.Brand Promotion: Strengthen Muthoot Finances brand presence in the region through various marketing channels including digital marketing, traditional media, events, and public relations.Market Research: Conduct in-depth market research to understand regional customer needs, preferences, and competitive landscape. Identify new business opportunities and customer segments.Cross-functional Collaboration: Work closely with the sales, product, and operations teams to ensure alignment of marketing strategies with business objectives.Customer Engagement: Develop initiatives to engage customers through targeted promotions,loyalty programs, and community outreach efforts.Budget Management: Manage regional marketing budgets and ensure cost-effective allocationof resources for maximum return on investment.Reporting & Analytics: Provide regular reports on marketing performance, including KPIs andROI, and adjust strategies based on data insights.Qualifications & Skills:Experience: Minimum 3 years of marketing experience, ideally within the NBFC or financialservices industry.Education: Bachelors degree in Marketing, Business Administration, or a related field. AMasters degree (MBA) is preferred.Skills:o Strong understanding of the NBFC landscape and customer segmentation.o Proficiency in digital marketing, social media, SEO/SEM, and content marketing.o Excellent communication, negotiation, and interpersonal skills.o Strong analytical skills with the ability to derive actionable insights from data.o Ability to manage multiple projects simultaneously and meet deadlines.o Leadership capabilities to manage a small team and collaborate with cross-functionalstakeholders.Regional Knowledge: Familiarity with the Chennai/Coimbatore market and consumer behaviortrends is preferred.Key Attributes:Innovative Mindset: Ability to come up with fresh, creative marketing ideas to drive regionalgrowth.Customer-Centric: Focus on delivering exceptional customer experiences and building longtermrelationships.Results-Driven: Strong orientation toward achieving business goals and delivering measurableoutcomes.Team Player: Ability to work effectively with cross-functional teams to implement regionalmarketing initiatives.Benefits:Competitive salary and performance-based incentivesHealth and wellness benefitsCareer growth opportunities in a dynamic, expanding companyWork-life balance initiatives

Keyskills :
social medianegotiationStrong understanding of the NBFC landscapecustomer segmentation o Proficiency in digital marketingSEOSEM