Area Sales Manager - HoReCa (FMCG)

Job Description

Sales Manager FMCG (HoReCa Industry)Position: Sales ManagerDepartment: Sales & Business DevelopmentLocation: [Delhi-NCR, Western UP, Himachal, Punjab, Uttarakhand]Experience: 5 years in FMCG sales, with a strong focus on the HoReCa (Hotels, Restaurants, and Catering) sector.Education: Bachelors degree in Business Administration, Marketing, or related field (MBA preferred).Min experience 5 yearsOther Requirements:- Candidate should have atleast 3 years of experience in HoReCa industry.- Experience of working with brands like Veeba, Foodcoast, Cremica, Foodrite, Del monte, Dr oetkar etc. will be a plus.- Excellent selling, negotiation and communication skillsJob Types: Full-time, PermanentKey Responsibilities:
• Sales Strategy and Execution:
• Develop and implement sales strategies to achieve revenue targets in the HoReCa sector.
• Identify and onboard new clients, ensuring a consistent pipeline of business opportunities.
• Client Relationship Management:
• Build and maintain strong relationships with hotels, restaurants, and catering businesses.
• Act as the primary point of contact for key accounts, addressing their needs and ensuring customer satisfaction.
• Market Research and Analysis:
• Conduct market analysis to identify trends, competitor activity, and opportunities for growth.
• Provide insights to management for product development and pricing strategies tailored to the HoReCa industry.
• Team Collaboration:
• Coordinate with internal teams, including marketing, logistics, and operations, to ensure smooth order fulfillment.
• Mentor and train junior sales staff to enhance team capabilities.
• Performance Monitoring:
• Track sales metrics, prepare reports, and present results to senior management.
• Ensure adherence to company policies and compliance standards.
Key Skills and Competencies:
• Proven track record of achieving sales targets in the FMCG sector, especially in HoReCa.
• Strong understanding of the HoReCa ecosystem, including key players, purchasing processes, and market dynamics.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to analyze data and use insights to drive sales decisions.
• Self-motivated with the ability to work independently and manage time effectively.
Qualifications and Requirements:
• Minimum of 5 years of experience in FMCG sales, with at least 3 years in the HoReCa segment.
• Familiarity with CRM tools and sales software.
• Willingness to travel extensively within the region.
• Proficiency in MS Office Suite.

Keyskills :
salesfmcg salesb2b salesmodern trade