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Digital Marketing Specialist

3.00 to 5.00 Years   Mumbai City   09 Jan, 2024
INFIBEAM AVENUES LIMITED
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Dear Candidates,Greetings of the day!We Are Hiring for the Profile ofDigital Marketing Specialist.Job Title: Digital Marketing SpecialistWe are looking for a talented and experienced SMO (Social Media Optimization) and PPC (PayPer-Click) Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance brand visibility and engagement, as well as managing PPC campaigns to drive targeted trafficand achieve business goals.Responsibilities: Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns. Developing, implementing, and optimizing PPC campaigns across platforms such asGoogle Ads, Bing Ads, and social media channels. Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI. Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly. Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns. Increase visibility, membership and traffic across Facebook, Twitter, Instagram, etc for people interactive brands. Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increase the use of social media. Day-to-day management of paid social ads campaign across Facebook, Instagram etc. Monitor the online reputation of our brands and work towards enhancing it. Craft engaging content for social media platforms and should be able to create posters and banners. Monitor SEO and web traffic metrics.Qualifications: Bachelors degree in Marketing, Business, or a related field. 3-5 yrs proven experience in SMO and PPC campaign management. In-depth knowledge of social media platforms, advertising trends, and best practices.Proficient in using PPC platforms such as Google Ads, Bing Ads, and social media advertising tools. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent communication and collaboration skills.Preferred Skills: Certifications in SMO and PPC (e.g., Google Ads, Facebook Blueprint, etc.). Experience with marketing automation tools. Familiarity with web analytics tools.

Keyskills :
social media optimizationseoweb traffic metricsppc campaign managementdigital marketing specialistpayper-clickmarketing automation toolssocial media strategiesweb analytics tools

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