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Event & Field Marketing Manager

1.00 to 10.00 Years Mumbai City 24 Aug, 2026

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	IT Services & Consulting
Functional Area	Not Mentioned
EmploymentType	Full-time

Job Description

Key ResponsibilitiesEvent Strategy PlanningDevelop and execute a holistic event marketing strategy that aligns with global GTM and revenue goals.Identify and prioritize a diverse mix of event formats including third-party conferences, hosted roundtables, AMAs, regional meetups, community mixers, and virtual summits.Define and track event-specific goals pipeline contribution, lead quality, attendance, engagement, and ROI.In-House Partner Event ExecutionPlan and execute branded in-house events, including executive roundtables,VIP dinners, customer showcases, and virtual thought leadership sessions.Lead co-marketing activations with strategic partners, from webinars to co-hosted events and ecosystem roadshows.Create and manage partner event calendars, ensuring maximum brand exposure and pipeline impact.Community Relationship MarketingBuild meaningful relationships with influencers, prospects, customers, and partners through intimate and high-impact event experiences.Curate local community engagement programs such as MarTech Mixers and peer-led panels to build a trusted network of advocates and buyers.Support and grow a regional events cadence that nurtures customer communities and ABM target accounts.Project Management Vendor CoordinationLead all event logistics and operations including venue selection, AV,swag, catering, signage, staffing, and registration.Source and negotiate with vendors, contractors, and freelancers while managing timelines and budgets.Create event playbooks to ensure repeatable success including pre-event planning, real-time operations, and post-event workflows.Measurement OptimizationDefine KPIs across each event type including registration-to-attendee ratios, MQLs, SQLs, influenced pipeline, and ROI.Collaborate with Sales and Marketing Ops to track event attribution and campaign effectiveness within CRM and MAP platforms (e.g., Salesforce, HubSpot).Report on event performance and continuously optimize programming and processes.Requirements5 years of experience in B2B event marketing or field marketing, ideallyin a SaaS or MarTech environmentExperience owning a mix of event formats: hosted events, third-partyconferences, co-marketing programs, virtual webinars, and intimate roundtablesProven track record in partner marketing collaboration, cross-functionalevent execution, and customer engagementExceptional project management and vendor negotiation skillsStrong communication, relationship-building, and brand storytellingabilitiesHands-on experience with event platforms (e.g., Splash, Goldcast, Hopin),CRM/MAP tools (Salesforce, HubSpot/Marketo), and project management toolsNice to Have:Experience scaling community-led growth and brand evangelism via eventsRegional marketing experience across North America, UK, or EuropeFamiliarity with ABM tools and event-specific lead routing workflowsCreative eye for experiential marketing and on-brand activations .

Keyskills :
Project ManagementVendor CoordinationField MarketingSaaSEvent Strategy PlanningEvent ExecutionCommunity Relationship MarketingMeasurement OptimizationB2B Event Marketing

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