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Performance Marketing Specialist

Fresher   Mumbai City   02 Jun, 2026
BIGBOLD TECHNOLOGIES PRIVATE LIMITED
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaSales / BDSales Support / MIS
EmploymentTypeFull-time

Job Description

    Performance Marketing Specialist Cashkr Department: Marketing Location: Mumbai Reports To: Marketing Manager Experience: 25 years Role Summary Were looking for a Performance Marketing Specialist to run and optimize paid campaigns across Google, Meta, YouTube, etc. The role focuses on driving high-intent leads, orders, and app installs while maintaining target CPA/CPO and ROAS with accurate tracking. Key Responsibilities Plan, launch, and optimize paid campaigns (Google, Meta, YouTube) Manage budgets and performance across cities and device categories Improve CPL, CPO/CPA, ROAS through continuous testing and optimization Run A/B tests on creatives, audiences, and campaign structures Manage retargeting campaigns for better efficiency Ensure correct tracking, UTMs, and conversion setup (with Tech/Data teams) Share weekly/monthly performance reports and insights Key Metrics Leads, Orders, App Installs CPL, CPO / CPA, ROAS CTR, CPC, Conversion Rate Retargeting performance and lead quality Requirements Hands-on experience with Google Ads & Meta Ads Strong understanding of performance metrics and funnels Data-driven mindset with strong execution skills Best for: Candidates who enjoy testing, optimization, and scaling performance campaigns.

Keyskills :
digital marketingmarketing specialistgoogle ads

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