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Product Manager

8.00 to 13.00 Years   Mumbai City   23 Jan, 2025
MNR Solutions Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 38 - 40 Lakh/Yr
IndustryPharma / Biotech
Functional AreaProduct Marketing
EmploymentTypeFull-time

Job Description

    Hiring for Product Manager for Pharma IndustryLocation- MumbaiExperience: 8-10 years of experienceEducation: B. Pharm / M. Pharm & MBARole Objective The Position holder is responsible for developing and executing strategic and operational plans to maximize profitability, market share, and revenue growth for the brand portfolio in both the short and long term. This role involves leading key initiatives, providing direction to the team, and collaborating with cross-functional teams to achieve overarching business objectives.The Position holder leverages market intelligence to design and implement effective marketing strategies, ensuring successful execution and alignment with business goals. They also oversee the Product Life Cycle (PLC) management of brands, focusing on driving brand performance and sustainable growth in competitive markets.Responsibilities :
    • Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Lead various assignments to help the BU meet overall BU business goals
    • Development of marketing and promotional plans for products to support the end consumers need
    • Ensuring marketing strategy implementation through sales force connect
    • Market intelligence through primary research and customer connect
    • Collaboration with internal & external media to ensure the proper execution of strategies
    • Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills
    • To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process
    • Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis
    • SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale
    • Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns
    • Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals/ hospitals/other target audience.
    • Motivating sales team members by organizing training camps, award ceremonies, and recognition programs
    • Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy

Keyskills :
product managementproduct life cycle managementproduct planningproduct strategy

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