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Required Marketing Manager 4 wheeler Segment Mumbai Andheri East

Fresher   Mumbai City   26 Feb, 2026
Angel and Genie
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryAutomobile / Auto Ancillaries
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Go through below JD if you are suitable connect with HR Sarthika @hidden_mobile.
    1. Location:Mumbai Andheri East
    2. Position: Marketing Manager
    3. Mandatory Criteria:Automobile Industry Experience must
    Description: Marketing ManagerPosition OverviewWe are seeking a highly experienced and visionary Marketing Manager to lead the marketingfunction for our premium car segment. The role involves end-to-end ownership of marketingstrategy, execution and brand positioning to enhance market presence, generate leads and drivesales growth. The ideal candidate will be responsible for strengthening brand image, conceptualizinginnovative campaigns, and executing 360° marketing initiatives across digital, ATL, BTL andexperiential platforms.Key ResponsibilitiesDevelop and implement the annual marketing strategy aligned with business goals and sales targets.Build, strengthen and manage the brand image in the automobile market.Design and execute 360° marketing campaigns (Digital, ATL, BTL, PR, Events, Influencer Marketing,Sponsorships).Follow OEM guidelines in designing marketing strategies and ensure strict compliance with brandstandards.Liaise and maintain strong relationships with OEM teams to align campaigns, co-create initiatives andleverage OEM resources.Manage customer engagement programs, experiential events and brand collaborations.Contribute to the Annual Business Plan (ABP) with insights, strategies and marketing-driven revenuecontributions.Allocate and manage marketing budgets effectively to ensure ROI and cost optimization.Maintain brand consistency across all communication platforms and touchpoints.Track, analyze and report campaign performance with actionable insights.Key Performance Indicators (KPIs)Lead Generation: Achieve quarterly targets for qualified leads contributing to sales funnel.Brand Awareness: Increase brand recall and preference scores through market surveys.Event ROI: Measure success of events/launches through footfall, media coverage and leadconversion.Campaign Performance: ROI on marketing spend, CPL (Cost Per Lead) and campaign response rates.Sales Contribution: % contribution of marketing-led leads to overall sales closures.Customer Engagement: Increase repeat customer engagement and NPS (Net Promoter Score).Budget Management: Ensure ≤5% variance between planned and actual marketing spends.Required Skills & CompetenciesStrong expertise in brand marketing (automobile, hospitality, lifestyle, or premium sectors).Proven track record in 360° marketing management (Digital, ATL & BTL).Excellent knowledge of digital marketing, CRM and lead generation funnels.Strategic thinker with strong business acumen linking marketing to sales results.Strong vendor management and negotiation abilities.Creative yet analytical approach with focus on measurable outcomes.Qualifications & ExperienceGraduation in any stream5–10 years of experience in marketing, with significant exposure to the automobile or premiumlifestyle sector.Demonstrated success in brand building, positioning and demand generation.Experience in managing multi-crore marketing budgets and leading cross-functional teams.

Keyskills :
automobilemarketingautomobile sales

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