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SCO Specialist

3.00 to 4.00 Years   Mumbai City   12 Dec, 2024
HYRE GLOBAL RECRUITMENT AND SERVICES PRIVATE LIMITED
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaProfessional / Soft Skills Training
EmploymentTypeFull-time

Job Description

    Job Title: SEO Specialist EdTech IndustryExperience: 2-3 YearsJob Summary: We are looking for a skilled SEO Specialist with 2-3 years of experience to join our fast-growing EdTech firm. The ideal candidate will have a proven track record in implementing on-page SEO strategies and executing effective link-building campaigns to increase organic traffic and improve SERP rankings for EdTech brand. This role demands a data-driven mindset, hands-on expertise in SEO tools, and the ability to tailor strategies to an EdTech audience.Key Responsibilities:
    • Conduct in-depth keyword research tailored to the EdTech industry to attract prospective students and professionals.
    • Optimize website elements (meta tags, headers, URLs, etc.) to align with the search intent of learners and education seekers.
    • Execute link-building strategies, including guest blogging, outreach to educational platforms, and partnerships with relevant industry websites.
    • Collaborate with third party sites to ensure blogs, landing pages, and other materials are optimized for EdTech-specific search terms.
    • Monitor and analyze the performance of SEO campaigns using tools like Google Analytics, ensuring continual improvement.
    • Address technical SEO issues such as crawl errors, site speed optimization, and mobile-friendly design, with a focus on enhancing the user experience for students and educators.
    • Stay updated on the latest SEO trends, algorithm updates, and EdTech market developments to adjust strategies effectively.
    Requirements:
    • 2-3 years of SEO experience, with a focus on on-page optimization and link building in competitive niches, preferably in the education or EdTech sector.
    • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
    • Strong understanding of search engine algorithms and ranking factors, particularly for educational queries and keywords.
    • Experience working with WordPress and optimizing content for an EdTech audience.
    • Analytical skills with the ability to interpret SEO data and derive actionable insights.
    • Strong communication skills for collaboration with marketing, product, and content teams.
    Preferred Qualifications:
    • Bachelors degree in Marketing, Digital Media, Communications, or a related field.
    • Experience in local SEO to optimize for regional student queries and localized educational content.
    • Familiarity with the competitive landscape of EdTech platforms and online learning marketplaces.

Keyskills :
google searchkeyword researchoff pageoptimizationcontent optimizationurl structureon pagemeta tagsheaders

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