SEO & Automation Manager

Job Description

About the Organization:Moolaah is an independent wealth tech ecosystem to deliver a better financial future to individuals and families with the help of expert advisors. Additionally, we have a complete client-centric private wealth solution with a modern interface that gives you control over your whole financial life in one place. Data-driven automation from smart rebalancing to cash management ensures that you make the most of your investment with your aggregate portfolio and execute transactions seamlessly with no extra charges. Our application will automatically organize all your investments, helping you to plan your goals, and uses machine learning to help you save and invest with an expert advisor who monitors, tracks, and books all your profits. Plus, our platform serves you an asset allocation with diversified asset classes instead of typical fund-based advisory- Mutual Funds, Equity & much more. The brand is owned by iAltinvest Private Ltd, under a SEBI-registered Investment Advisory entity.https://www.moolaah.comJob Summary: As an SEO, Automation & AIO Manager, you will be responsible for driving organic growth through advanced SEO strategies, building and managing marketing automation systems, and implementing AI-powered optimization workflows. The role requires hands-on expertise in HubSpot CRM, Meta CAPI integrations, workflow automation, and WordPress development, working closely with marketing, content, and tech teams to scale performance efficiently.Job Responsibilities:SEO Optimization
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Perform website audits to identify and fix technical SEO issues periodically.
• Optimize content for search engines, including meta tags, backlinks, and internal linking.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software (Semrush, GitHub etc.).
• Develop and execute link-building strategies.
• Stay updated on the latest SEO trends and algorithm updates.
CRM, Automation & Workflow Management:
• Own and manage HubSpot CRM for lead management, lifecycle stages, pipelines, and data hygiene.
• Create, optimize, and maintain all required HubSpot workflows including lead routing, nurturing, scoring, email automation, and internal notifications.
• Implement and manage Meta Conversion API (CAPI) integrations for accurate server-side tracking and improved attribution.
• Build and automate workflows using tools like Zapier, Interakt, HubSpot, and related platforms.
• Set up and manage automated WhatsApp and email marketing campaigns.
• Continuously audit and optimize automation flows for efficiency and scalability.
WordPress & Website Optimization:
• Hands-on WordPress development experience including page optimization, SEO implementation, plugin management, and performance improvements.
• Collaborate with developers to automate SEO fixes, tracking setups, and website performance enhancements.
• Ensure website speed, Core Web Vitals, and technical health are maintained.
AIO (AI Optimization):
• Leverage AI-driven tools and workflows for SEO research, content optimization, reporting, and performance analysis.
• Use AI to improve automation efficiency, data insights, and decision-making.
Performance Analysis & Reporting:
• Track SEO, CRM, and automation performance metrics and generate actionable reports.
• Analyse workflow performance and identify opportunities for optimization and scale.
Qualifications and skills:
• 2-3 years of experience in SEO and digital marketing automation.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush etc.)
• Experience with automation tools like Zapier, HubSpot, or similar.
• Familiarity with CMS platforms (WordPress, Shopify)
• Basic knowledge of HTML, CSS, and JavaScript for SEO purposes.
• Strong analytical and problem-solving skills.
Preferred Qualifications:
• Experience with AI-driven SEO strategies.
• Knowledge of Python or SQL for data analysis and automation.

Keyskills :
keyword researchgoogle analyticsai optimizationwebsite auditsgoogle search consoleon-page seoconversion rate optimizationsemrushahref