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Creative Strategist (Performance marketing)

3.00 to 7.00 Years   Mysore,Other Karnataka   20 Nov, 2024
METAFOLKS TECHNOLOGIES
Job LocationMysore,Other Karnataka
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Hiring Process for Creative Strategist with Client. Assignment Round This initial round is designed to gauge the candidates creative capabilities andunderstanding of performance marketing. Task: The candidate will be asked to create or write an ad and optionally produce a shortvideo ad. This assignment should reflect their ability to think strategically, craftcompelling copy, and demonstrate a clear understanding of Facebook Ads Manager. Evaluation: Review the quality of ideas, creativity, execution, and alignment with currentad trends. If the assignment is engaging and shows potential, they move on to the nextstep. Past Work Experience and Problem-Solving Round Objective: Here, the goal is to explore the candidates previous work and see how theyapproach challenges in their role. Discussion Points:Discuss past projects, their role, and the outcomes.Present hypothetical or real-life challenges to evaluate problem-solving skills,resourcefulness, and adaptability.Understand their familiarity with metrics for evaluating ad performance andmaking data-driven improvements. Evaluation: Select candidates whose experience and problem-solving skills align withthe teams needs and who show depth in creative strategy and analysis. Culture Fit Round Setting: In-person or virtual, this round assesses alignment with the teams culture. Goal: Determine if the candidate resonates with the companys values, team dynamics,and work environment. Focus Areas: Communication style, attitude toward collaboration, openness tofeedback, and ability to thrive within the teams culture. Outcome: Candidates who align with the company culture and show a passion forcreative growth proceed to the final hiring decision.Job Description For Creative StrategistPosition: Creative Strategist (Performance Marketing)OverviewWe are seeking a Creative Strategist who lives and breathes digital marketing, especiallyperformance-driven campaigns on platforms like Facebook. The ideal candidate will be able tocraft persuasive ad copies, conceptualize creative strategies, and keep a pulse on emergingtrends to help drive our brands growth. This role combines strategic thinking with hands-oncreation of impactful ads and campaign assets, making it a key part of our marketing team.Responsibilities Campaign Strategy: Develop and execute data-backed ad strategies with a focus onFacebook Ads Manager. Creative Production: Collaborate with the design and video editing teams to producescroll-stopping ads, with some hands-on involvement in copywriting and basic videoediting. Copywriting and Content: Write compelling ad copies that convey the brand messageeffectively and prompt user engagement. Trend Analysis: Stay updated on industry trends, new ad formats, and creativetechniques. Performance Analysis: Regularly analyze ad performance data, adjust strategies, andoptimize creatives to meet campaign KPIs.Qualifications Proven experience with Facebook Ads Manager and performance-driven creatives. Strong understanding of video production, editing basics, and ad copywriting. Ability to analyze performance metrics and adapt creatives accordingly. Demonstrated ability to innovate, stay on top of trends, and think strategically. A keen sense for detail, quality, and brand consistency.This role is for someone who is adaptable, eager to experiment, and thrives in a fast-pacedcreative environment.,

Keyskills :
CopywritingCreative StrategyVideo ProductionTrend AnalysisData AnalysisFacebook Ads Manager

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