Assistant Vice President Marketing

Job Description

About Krisala DevelopersKrisala Developers is one of Punes fastest-growing real estate developers, known for delivering thoughtfully designed residential, commercial, township and plotted developments. Built on a foundation of quality, innovation, customer-centricity, and timely delivery, Krisala is rapidly expanding across Pune and Maharashtra with a vision to redefine urban living through landmark projects.Join Us in Building the Future of Real EstateAt Krisala Developers, we foster a culture of ownership, collaboration, and continuous growth, empowering our people to create meaningful impact while building rewarding careers.Job Title Assistant Vice President MarketingLocation NagpurWe are looking for an experienced and result-oriented Assistant Vice President -Marketing to lead the marketing function for our upcoming projects. The role will be responsible for project positioning, brand strategy, demand generation, digital marketing, ATL/BTL, launch campaigns, lead generation and marketing ROI. The ideal candidate should combine strong real estate marketing expertise with a sharp understanding of sales and customer acquisition.Roles & Responsibilities:Develop and execute the overall marketing strategy for the plotted development project.Develop and execute 360 marketing strategies across digital, ATL, BTL, OOH, events, activations, PR, social media, and other relevant channels to drive brand visibility, qualified lead generation, and project sales.Drive project positioning, pre-launch, launch and post-launch marketing campaignsGenerate qualified leads and work closely with Sales to improve site visits and conversionsManage marketing budgets, agencies, media planning and campaign ROIDevelop customer-centric communication highlighting location, investment potential, connectivity and project USPsTrack market trends, competitor activity, customer insights and campaign performanceDrive channel-partner marketing initiatives, broker meets and project activation programsLead and manage internal marketing teams and external creative, media and digital agenciesEstablish and monitor key marketing metrics including CPL, CPQL, site visits, conversions and cost per bookingMust-Have Skills:Strong experience in Real Estate Project Marketing and LaunchesProven expertise in 360 marketing, digital/performance marketing, lead generation, and integrated campaign managementStrong understanding of ATL, BTL, OOH, events and ground activationsExperience managing marketing budgets and agenciesStrong understanding of marketing-to-sales funnel and ROI-driven marketingExcellent market intelligence, communication and stakeholder management skillsStrong leadership and team-management capabilitiesPreferred Skills:Experience in plotted development, township or large-scale residential projectsPrior experience in the Nagpur real estate marketExperience handling project launches and high-volume lead-generation campaignsStrong understanding of customer acquisition and sales conversionExperience working closely with senior sales leadershipEducational Background:MBA/PGDM in Marketing preferredGraduate/Postgraduate in Marketing, Business Administration, Mass Communication or a related discipline from an AICTE-approved and/or UGC-recognized institutionWhy Join Krisala Developers Opportunity to work with one of Punes fastest-growing real estate developersCollaborative and growth-oriented work cultureGroup Health Insurance CoverageGroup Term Life InsurancePersonal Accident Insurance CoverageProvident Fund & Statutory BenefitsLeadership exposure and career advancement opportunitiesOpportunity to contribute to landmark residential, commercial and township developmentsInterested If youre looking to be part of a growth-driven organization that values innovation, ownership, and excellence, wed love to hear from you. .

Keyskills :
Digital MarketingLead GenerationATLBTLOOHMarketing Budget ManagementReal Estate Project Marketing360 marketingIntegrated Campaign Management