Content Strategist

Job Description

ResponsibilitiesThe Editorial Content Strategist is a key link between our Editorial team and critical marketing partners including Digital Marketing, Analytics, and Investments MarketingThis person will collect intelligence from our marketing partners and use it to chart an overarching content strategy and champion continuous improvements from our content creatorsThey will also advocate for Editorial standard methodologies throughout the overall marketing organizationThis person doesnt create content, but they influence every aspect of it by helping content creators understand whether their content is effective and creating practical strategies to improve itWork with product and design teams to coordinate how content shows up throughout our digital ecosystem (home page, product pages, campaign pages) and to determine whether its supporting our business goalsMake sure our content creators are following best practices for user experienceWork hand-in-hand with our Analytics team to collect and interpret data to make sure content is effectiveDevelop ideas to A/B test content report on results and offer recommendations for continuous improvement that shows real resultsServe as the connective tissue between Analytics and Editorial to develop content measurement frameworks and determine critical metricsFocus on other key insights (social listening, client feedback, competitive audits) to continuously seek ways to enhance contentContinually assess/audit content availability to ensure that key products and themes are optimally supported and that were not expending too much time on areas with less business impactInterested candidates are required to send their resume to: hidden_email

Keyskills :
analysisproject managementcontent managementcontent marketingcustomer servicedigital strategyeditingcalendaringcontent creation