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Lead Generation Specialist

3.00 to 8.00 Years   Noida   24 Jun, 2021
skyhawk kinetic india pvt ltd
Job LocationNoida
EducationNot Mentioned
SalaryRs 2.0 - 12 Lakh/Yr
IndustryIT - Software
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

RESPONSIBILITIES

  • Drive customer acquisition using lead generation strategies and deliver tangible leads using latest lead generation tools
  • Ensure the company website is kept up-to-date and aligned with marketing objectives
  • Target-based lead generation and lead nurturing activities via content marketing, account-based marketing
  • Actively participate in overall marketing operations, lead management, and campaign execution to drive digital demand generation and paid media campaigns.
  • Act as a connection between the technology platforms, their capabilities and marketing goals, to advise best approach and drive execution and improvement over time.
  • Own the planning, quality assurance framework and execution of email and online marketing campaigns: this includes product, promotional and triggered email, content syndication, as well as, paid display, search and social advertising.
  • Develop, implement, and continuously evolve best practices for digital and email marketing across channels.
  • Develop and monitor campaign budgets.
  • Own end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization.
  • Email marketing: Create and deploy regular email communications
  • Lead generation: Help to grow and maintain our lead generation strategy for sponsored campaigns
SKILLS
  • Expertise in lead funnel optimization and progression management.
  • Knowledge of SEO/SEM and Google Analytics.
  • Familiarity with analytical and database tools.
  • Familiarity with HubSpot.
  • Experienced with Google Analytics and Google Tag Manager
  • Ability to set up retargeting ads/cookies within website
  • Must be able to work onsite(not a remote position)

Keyskills :
seopay per calllinkedin marketingkeyword researchkeyword generationdigital marketinginbound lead generationgoogle adwordscost per leadbacklinkshubspotsocial media optimizationsearch engine marketingemail marketingad networkslinkedin adverti

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