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| Job Location | Noida |
| Education | Not Mentioned |
| Salary | Rs 5 - 8 Lakh/Yr |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Develop and implement marketing plans and strategies in line with the companys vision, brand image and international guidelines. Liaison with external bodies including advertising agencies, Hotels , venues etc. , to effectively plan and execute various event and promotions, communication strategies, PR activities etc. To provide briefs to agencies/ vendors/ designers and ensuring timely and quality deliveryProviding a mix of ATL/ BTL / Digital and Social Media as part of campaigns/ new product launchesDevelop and execute a rolling twelve month marketing calendar of events & promotions in consultation with corporate marketing to increase quality footfall Develop and track metrics and success criteria for all marketing programs and initiatives Competition mapping and tracking Digital Media (handling social platforms for brand awareness & engagement) E - Commerce (tying up with relevant websites) Provide strategic direction to communicate with both B2B & B2C audience Salary: 5, 00, 000 - 7, 50, 000 P. AIndustry: Media / Entertainment / InternetFunctional Area: Marketing , Advertising , MR , PR , Media PlanningRole Category: MarketingRole: Business Alliances ManagerKeyskillsMarketing Sales Brand Promotion Promotions Events Alliances Activation Campaigns StrategyDesired Candidate ProfileEducation - UG: Any Graduate - Any SpecializationPG: Post Graduation Not RequiredDoctorate: Any Doctorate - Any Specialization, Doctorate Not RequiredLooking for the right candidate who has had exposure to both ATL and BTL activities. Excellent communication skills. Candidate could be from an advertising background. Some exposure to digital marketing ,
Keyskills :
socialmedia digitalmedia brandpromotion brandawareness digitalmarketing businessalliances marketingprograms competitionmapping pr btl b2b atl b2c ateliaison atemarketing marketingsales sale