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Manager - Performance Marketing/User Acquisition - Internet/Online

2.00 to 6.00 Years   Noida   14 Mar, 2023
Sabio Hr
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Manage the performance marketing team - Setting up effective planning and strategizing marketing activities for the company through web & app Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. Sales) - Process implementation, including defining and tracking performance - Optimization and bid management of PPC campaigns - Analyze Clicks and Conversion data, ad expenses and ROI - In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)- Define, develop and execute acquisition strategies to drive the desired user acquisition, growth in market share and revenues. - Establish, implement and measure the effectiveness of mobile app initiatives to drive adoption and engagement of a mobile app. - Measure and report performance of marketing campaigns, and assess the same against the targeted RoAS (Return on Advt. Sales) - Involve in strategic planning to collaborate with relevant industry bodies, associations to drive partnerships and user adoption - Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained - Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary. - Manage & execute App campaign for the company targeting increasing the active user base.,

Keyskills :
mobile marketingdigital marketingmarketing campaignsperformance reportingprocess implementation

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