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Marketing a Manager

10.00 to 12.00 Years   Noida   11 Mar, 2020
ishir infotech pvt ltd
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

If you have lived and breathed marketing for an IT company, we need to talk. We re looking for a flexible and versatile marketer who has experience of developing, implementing and executing marketing campaigns for technology companies in US market and also is hands on with content development for IT industry.

Responsibilities
  • Own the entire marketing plan to establish positioning, identify target audiences and customer persona, and plan/ develop annual marketing calendar with specific objectives across different channels and segments
  • Deploy successful marketing campaigns end to end and own their implementation from ideation to execution (strategy, research, web services, event support, thought leadership but not limited to these)
  • Lead effective execution of marketing programs from start to finish, leveraging internal support and driving collaboration as well as ensuring the required ROI on Marketing Dollars, Channel Performance Review etc.
  • Analyze customer insights, market analysis, competitor study and marketing best practices to build successful strategies
  • Manage all internal and external communication, PRs, guest articles/ quotes (Website, Email, Newsletters, Templates) & ensure cohesiveness and consistency of our branding strategy
  • Approve all communication and oversee the creative development of case studies, deck presentation, website content, advertisements, and other marketing - related projects
  • Articulate & communicate our story by implementing effective brand strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go - to - market strategies
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Effective management of all social media channels
  • Drive client feedback through various channels Online Reviews/ Clutch/ Goodfirms/ Google etc. and utilize the feedback to initiate improvements
  • Manage all online/ offline events, ensuring participation in different awards etc.
  • Administer HARO responses, monitor organization s ORM & devise ways to improve its online presence
  • Ensure marketing automation where ever possible
  • Work with key leaders and stakeholders to ensure alignment with Business Plans
  • Strong interpersonal, verbal and written communications skills, self - driven and organized
  • Excellent presentation and articulation Skills
  • Ability to guide others through complexity, ambiguity and uncertainty
  • Metrics - driven marketing mind with an eye for creativity
    • ,

    Keyskills :
    socialmediamarketing socialmedia webservices casestudies mediamarketing marketanalysis onlinepresence marketingplanning marketingprograms performancereview thoughtleadership servicesmarketing contentdevelopment analyticsreporting marketingca

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