Master Digital Marketing Professional

Job Description

As a Digital Marketing Strategist, your role will involve planning, executing, and optimizing comprehensive digital marketing campaigns across various platforms such as search engines, social media, email, and web. You will be responsible for:- Implementing on-page, off-page, and technical SEO strategies using AI tools to enhance search engine visibility and drive traffic.- Managing paid ad campaigns on platforms like Google Ads and utilizing AI tools for improved bidding, targeting, personalization, and conversion rates.- Developing and implementing organic and paid social media strategies, leveraging AI-generated content and automation tools for scheduling and engagement.- Creating and optimizing high-quality content with the help of AI writing tools like ChatGPT, Jasper AI, and Writesonic to boost engagement and drive conversions.- Designing and executing personalized email marketing campaigns through AI tools for segmentation, A/B testing, and drip campaign automation.- Utilizing Google Analytics 4, predictive analytics, and AI-driven insights for monitoring and optimizing marketing performance.- Applying generative AI tools for content generation, image and video creation, and chatbot personalization to enhance marketing efforts.- Creating and managing Google Display Network and YouTube ad campaigns with programmatic and AI-based optimization.- Leveraging marketing automation tools like Google Tag Manager, SEMrush, Ahrefs, Moz, and CRM tools such as Zoho for campaign management and automation.Additionally, you will have the opportunity to participate in a capstone project that applies all core digital and AI marketing techniques, providing you with valuable real-world experience. As a Digital Marketing Strategist, your role will involve planning, executing, and optimizing comprehensive digital marketing campaigns across various platforms such as search engines, social media, email, and web. You will be responsible for:- Implementing on-page, off-page, and technical SEO strategies using AI tools to enhance search engine visibility and drive traffic.- Managing paid ad campaigns on platforms like Google Ads and utilizing AI tools for improved bidding, targeting, personalization, and conversion rates.- Developing and implementing organic and paid social media strategies, leveraging AI-generated content and automation tools for scheduling and engagement.- Creating and optimizing high-quality content with the help of AI writing tools like ChatGPT, Jasper AI, and Writesonic to boost engagement and drive conversions.- Designing and executing personalized email marketing campaigns through AI tools for segmentation, A/B testing, and drip campaign automation.- Utilizing Google Analytics 4, predictive analytics, and AI-driven insights for monitoring and optimizing marketing performance.- Applying generative AI tools for content generation, image and video creation, and chatbot personalization to enhance marketing efforts.- Creating and managing Google Display Network and YouTube ad campaigns with programmatic and AI-based optimization.- Leveraging marketing automation tools like Google Tag Manager, SEMrush, Ahrefs, Moz, and CRM tools such as Zoho for campaign management and automation.Additionally, you will have the opportunity to participate in a capstone project that applies all core digital and AI marketing techniques, providing you with valuable real-world experience.

Keyskills :
Digital MarketingSearch Engine OptimizationSearch Engine MarketingSocial Media MarketingContent MarketingEmail MarketingAnalyticsDigital AdvertisingMarketing Automation