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A.B.M.

4.00 to 6.00 Years   Patna   07 Feb, 2022
Job LocationPatna
EducationNot Mentioned
SalaryNot Disclosed
IndustryKPO / Analytics
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    We are looking for a passionate data analyst to transform the data we collect into insightful and actionable business decisions. In this role you will be responsible for analysing and compiling feedback on flydubai s marketing performance and providing competitor analysis and benchmarking. You will work closely with the e- Commerce Marketing Senior Officer and the e- Commerce Data Analyst to proactively help ensure all marketing activity is optimised to achieve the highest return. KEY ACCOUNTABILITIES Key Activities 1. Combining internal and external data sources, including DMP, CRM, CMS, email, web, transactional, campaign, social, second/ third party and other core sources to understand and report on campaigns and flydubai s marketing performance 2. Continually analysing all flydubai s routes to identify performance issues, potential opportunities, pricing discrepancies and opportunities for growth. 3. Weekly competitor analysis and reporting on all competitor marketing activity in all markets 4. Proactively forecast and report successes, inconsistencies, and underperformance of e- Commerce campaigns, and leverage the data collected to ensure future campaigns are changed 5. Report on tests that measure the incremental value of our marketing efforts, as well as on going optimisation efforts to meet campaign efficiency/ ROI targets 6. Continuously monitor the effectiveness of all purchasing pathways, including A/ B testing creative, landing pages, offers etc. to improve ROI 7. Analysing the effect of different online and offline channels, user behavior, conversion data and customer journeys, compiling funnel analysis and multi- channel attribution 8. Identify, analyze, and interpret trends or patterns in complex data sets 9. Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality. This includes filtering and cleaning data, reviewing computer reports, printouts, and performance indicators to locate and correct code problems. Qualifications: MINIMUM QUALIFICATIONS / EXPERIENCE/ KNOWLEDGE / SKILLS Minimum Qualification Bachelor s degree in Mathematics, Economics, or Information Management Experience 4 years experience in a quantitative field, preferably Digital Analytics Experience working with large disparate data sets and providing actionable insights Knowledge / Skills Excellent in math and statistics Certificate / License required Google Analytics Individual Qualification (IQ) Preferred Additional Requirements You enjoy math and data, are comfortable with numbers, percentages, and statistics, and you know how to calculate statistical significance You are passionate about the digital space and the opportunities present for digital growth and development You are curious, inquisitive, proactive, organized, and methodical. You like to use substantiated data to both identify and solve problems. You have experience with Google Ad Words, Google Analytics, A/ B testing, SQL, Tableau, Data modeling, Marketing Automation & Affiliates You are an effective team member and have strong communication skills, clearly explaining your work in person and in writing You are proficient in the use of spreadsheet software like Microsoft Excel, Google Drive, and Apple Numbers and have a love/ hate relationship with Excel. As part of this relationship, you have a favourite Excel function.,

Keyskills :
feedbackbusinesspricingmarketingtargetcompetitive analysisrelationship managementchannelecasting

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