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Marketing Activation

1.00 to 6.00 Years   Patna   12 Oct, 2023
Dots Connect
Job LocationPatna
EducationNot Mentioned
SalaryRs 5 - 9 Lakh/Yr
IndustryPaint
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Our client is a leading Manufacturing company in India. Currently they are setting up BTL Marketing Team across India.Key Responsibilities (KRAs)1. In-Store Activation Execution:
    • Ensure that product placements, signage, and displays are strategically positioned to capture customer attention
    • Execute in-store display, promotions, and activations in line with brand guidelines.
    • Coordinate with vendors, depots, and local sales team for visibility implementation
    • Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas
    2. Visual Merchandising Excellence:
    • Maintain visual merchandising across dealer points by periodic visits to A and B Class outlets
    • Replenishing and maintaining brand assets during retail outlet visits Train and guide store staff on effective merchandising techniques, ensuring they are equipped to maintain visual standards and enhance customer engagement.
    3. Local Trade Show execution:
    • Plan end to end process for local trade show execution, like scouting property, arranging all elements like food, sound system, gifts etc
    4. Data Analysis and Reporting:
    • Monitor competition merchandising initiatives. Provide regular reports offering insights into the impact of merchandising efforts and recommending changes as needed.
    • Competition tracking Visibility
    5. Cross-Functional Collaboration:
    • Work closely with the marketing, sales, supply chain (depot) teams to align merchandising efforts with broader business goals.
    • Communicate and coordinate with regional sales representatives to ensure seamless execution of strategies and gather on-ground insights.
    Qualifications and Requirements:
    • Bachelors degree in marketing.
    • 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within the same industry or market segment.
    • Excellent communication and interpersonal skills to effectively collaborate with various stakeholders like local sales team, vendors.
    • Creative thinking and the ability to develop innovative local merchandising implementation solutions.
    MUST HAVE REQUIREMENTS:
    • Self-owned 2-wheeler and willingness to travel within the region as and when required.
    • Minimum 1-2 years of merchandising experience

Keyskills :
activationsvisual merchandisingmarketingbtlsignage systemstrade shows

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