Area Sales Manager- FMCG General trade

Job Description

Description:Job Title: Area Sales Manager FMCGEmployment Type: Full-TimeReporting To: Regional Sales ManagerDepartment: Sales & DistributionSalary: - Growth of current CTCPreferred Industry: - Detergent (FMCG)Role SummaryWe are looking for a performance-driven area Sales Manager to support and grow our FMCG salesoperations. The ideal candidate will assist in managing channel, driving primary and secondary sales,executing sales strategy, trade promotion and ensuring market development and coverage acrossassigned territories.Key Responsibilities Planning and executing sales strategies to achieve monthly and quarterly targets. Manage distributor and ensure timely primary order processing, stock replenishment, andpayment collections. Monitor and drive secondary sales through retail outlets, wholesalers, and modern tradepartners. Implement trade schemes, promotional activities, and visibility initiatives in the market. Track competitor activities, pricing, and market trends to provide actionable insights. Ensure proper coverage and frequency of visits by the sales team across assigned geography. Coordinate with supply chain and logistics teams to ensure product availability and timelydelivery. Prepare sales reports, forecasts, and performance dashboards for internal review.Qualifications & Experience Bachelors degree in Business, Marketing, or related field (MBA preferred). 7 years of experience in FMCG sales, preferably in general trade or modern trade. Strong understanding of channel sales, distributor management, retail operations and teamhandling. Proficiency in MS Excel, PowerPoint, and CRM tools. Excellent communication, negotiation, and interpersonal skills.Key Competencies Sales planning and execution Channel management Market intelligence and reporting Team handling Agility and problem-solving mindsetWhat We Offer Competitive salary and performance incentives Exposure to leading FMCG brands and retail networks Career growth and learning opportunities Dynamic and collaborative work environment

Keyskills :
marketingsalestrade