Content Developer

Job Description

Role and Responsibilities:
• Content Strategy Development: Lead the creation and execution of a comprehensive editorial calendar aligned with our B2B marketing objectives.
• Campaign & GTM Messaging: Own the go-to-market (GTM) and campaign messaging across key themes and verticals. Partner with our research team to gain insights into key industries and personas, transforming those insights into market-ready campaign messages and relevant content.
• Editorial Leadership: Manage the editorial process from ideation to publication, ensuring content meets our brand standards and resonates with our audience.
• Content Creation & Management: Oversee the development of high-quality, engaging content tailored to our target audience, including blog posts, whitepapers, case studies, and more.
• Writing & Research: Write compelling, well-researched content, driving thought leadership by turning complex ideas into clear and impactful articles. Research relevant topics and conduct interviews with brand partners and internal leaders to capture key messages.
• Collaborative Campaign Support: Work closely with the demand generation and brand teams to integrate content into broader marketing campaigns, driving engagement and conversions.
Content Performance Analysis: Monitor and report on content performance, using insights to refine our editorial strategy and improve outcome
• Experience: Minimum of 5 years in content development and editorial leadership, preferably within a B2B environment.

Keyskills :
content managementcontent developmentcontent writing