Marketing Communications Manager

Job Description

Position: Assistant Manager/Manager- Marketing & CommunicationReporting to: Director / HODBrief about the Company:JD Hardscapes Pvt. Ltd. stands as a proud member of the renowned Sona Group, an illustrious and diversified business conglomerate with a legacy spanning over half a century in Chhattisgarh. Our expansive footprint extends across various thriving sectors, each marked by innovation and success.In the domain of beer manufacturing, we take pride in our popular brand, Simba, a favorite choice for many. Our commitment to education is exemplified by our two prestigious schools, DPS Raipur and DPS Naya Raipur, fostering the growth of over 4000 students and shaping the leaders of tomorrow. In building material production, our brand Ecorex stands as a testament to our excellence, having been featured in Forbes India for its innovation and quality. Our real estate and construction businesses are synonymous with trust, while our cosmetics line, Pure Brown, is admired for its. elegance and natural essence.Our latest endeavor, the ISTAKA brand, showcases our commitment to continual growth and transformation. With ISTAKA, we are embarking on an ambitious journey to redefine the landscape of Indian pavements, setting new standards of excellence and creativity.Joining the JD Hardscapes team means aligning with a group that values integrity, passion, and visionary thinking. Our diverse portfolio not only paves paths but also lays the groundwork for progress, aesthetics, and societal contributions. Come be a part of our mission, where we turn ideas into lasting landmarks, fostering a future enriched with quality and innovation. Join us, and contribute to the legacy of a group thats not just building materials, but shaping the future of landscapes.Fundamental Parameters:1. Location: Raipur (Chhattisgarh)2. Education: MBA (Sales & Marketing) / BE-Civil / Any Equivalent Qualification (Preferred).3. Experience: Minimum 8 years(Preference will be given to candidates experienced in Cement, Tiles and building material industry)Functional Parameters:1. Develop and execute PR strategies to enhance the companys public image and manage its reputation and Cultivate relationships with media outlets, journalists, and industry influencers for favorable coverage.2. Oversee content development for websites, blogs, social media, email marketing, and other platforms.3. Develop and implement digital marketing campaigns to drive online conversions.4. Monitor keyword performance, optimize website content, and collaborate with web developers for technical SEO.5. Conceptualize and implement both above-the-line (ATL) and below-the-line (BTL) marketing campaigns. Plan and execute advertising campaigns through various mediums, including TV, radio, and print.6. Develop and implement social media strategies to increase brand visibility and engagement.7. Manage social media platforms, content calendars, and community engagement.8. Support digital marketing efforts, including social media, email, and online advertising.9. Plan, coordinate, and execute events such as trade shows, conferences, workshops, and webinars.10. Manage end-to-end event and exhibition, activation, including venue selection, logistics, vendor coordination and promotion.11. Formulate comprehensive marketing strategies aligned with business objectives and target audiences.12. Identify growth opportunities, market trends, and emerging technologies to stay ahead in the market.13. Manage marketing collateral, ensuring it aligns with brand guidelines and reflects current offerings.Motivational Parameters:1. Competitive compensation package2. Opportunity to work with a dynamic and innovative team3. Job Satisfaction4. Training programs5. Professional development6. Performance-based incentives7. Opportunities for career growth and development8. Positive and collaborative work environment9. Empowerment (Work Freedom)10. Group Health Policy or Accidental PolicyBehavioral Aspects:1. Strong leadership and management skills2. Excellent communication and interpersonal skills3. Ability to work well under pressure and meet tight deadlines4. Positive attitude5. Creative thinking and ability to develop innovative marketing strategies.Selection Process:1. Initial screening of resumes and applications2. First-round interview with HR representative3. Second-round interview with Director of Sales and Senior Management4. Reference checks and background verification5. Final offer and feedback procedure6. Medical Checkup7. Joining ProcessJob Type: Full-timeSchedule: Morning shiftAbility to commute/relocate: KATORA TALAB, RAIPUR (C.G.)-492001: Reliably commute or planning to relocate before starting work (Required)Experience: total work: 2 years (Preferred)Work Location: In person,

Keyskills :
Content developmentEvent managementMarket analysisBrand managementLeadership skillsCommunication skillsPR strategiesDigital marketing campaignsSEO optimizationATLBTL marketing campaignsSocial media strategiesMarketing strategies