Senior Sales Executive for Horeca

Job Description

Distributor Management:o Identify, appoint, and manage a network of distributors within the assigned area.o Establish and maintain strong relationships with distributors, ensuring alignmentwith company goals and fostering long-term partnerships.o Collaborate with distributors to develop and implement effective marketdevelopment and sales strategies, focusing on market expansion.o Monitor distributor performance, analyze sales data, and take corrective actions tooptimize sales and distribution, ensuring proper investment by distributors in ourbusiness.o Ensure distributors adhere to company policies, procedures, and service standards,including claim processing, discount policies, and administration.Key Account Management:o Identify and develop relationships with key retailers, wholesalers, and otherstrategic accounts.o Negotiate and manage agreements with key accounts to maximize sales andprofitability.o Ensure high levels of customer satisfaction and address any issues or concernspromptly, focusing on customer retention.Sales Planning and Execution:o Develop and implement sales plans and strategies to achieve area sales targets andexpand market share.Excellent analytical and problem-solving skills. Strong understanding of the local market, customer preferences, and competitive landscape. Proficiency in MS Excel and Data Analytics is a must. Willingness to travel extensively within the assigned area.Requirements:Preferred Qualifications: Masters degree in Sales/Marketing. Experience in the Horeca or confectionery industry. Strong knowledge of distribution channels and trade marketing practices. Experience in sales training and development, including on-the-job training.Key Considerations: This job description may evolve depending on the companys strategic needs. The food sales industry is dynamic; flexibility, adaptability, and a proactive approach areessential for success.

Keyskills :
institutional saleshoreca sales