Marketing Analyst

Job Description

As a Marketing Analyst at Makemytrip, your primary responsibility will be to shape brand perception, drive customer acquisition, and unlock growth across all lines of business. You will play a crucial role in designing, implementing, and administering Adobe Analytics and Customer Journey Analytics (CJA) on both web and mobile platforms.Key Responsibilities:- Implement end-to-end analytics solutions using Adobe Launch Tags, Web & Mobile SDKs, Schema creation, and Failed Batches Analysis.- Manage report suite configuration, user access documentation (BRD TSD SDR), QA UAT for digital releases, and work closely with Tech Product Marketing teams.Qualifications Required:- Prior experience in implementing analytics solutions using Adobe Analytics and Customer Journey Analytics.- Proficiency in Adobe Launch Tags, Web & Mobile SDKs, and schema creation.- Strong understanding of report suite configuration and QA UAT processes.- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.(Note: No additional details about the company were provided in the job description.) As a Marketing Analyst at Makemytrip, your primary responsibility will be to shape brand perception, drive customer acquisition, and unlock growth across all lines of business. You will play a crucial role in designing, implementing, and administering Adobe Analytics and Customer Journey Analytics (CJA) on both web and mobile platforms.Key Responsibilities:- Implement end-to-end analytics solutions using Adobe Launch Tags, Web & Mobile SDKs, Schema creation, and Failed Batches Analysis.- Manage report suite configuration, user access documentation (BRD TSD SDR), QA UAT for digital releases, and work closely with Tech Product Marketing teams.Qualifications Required:- Prior experience in implementing analytics solutions using Adobe Analytics and Customer Journey Analytics.- Proficiency in Adobe Launch Tags, Web & Mobile SDKs, and schema creation.- Strong understanding of report suite configuration and QA UAT processes.- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.(Note: No additional details about the company were provided in the job description.)

Keyskills :
Adobe AnalyticsCustomer Journey AnalyticsAdobe Launch TagsWebMobile SDKsSchema creation