Direct Marketing Manager

Job Description

A Direct Marketing Managerdevelops and implements strategies for direct marketing campaigns, such as email, direct mail, and social media, to drive sales and brand awareness. Key responsibilities include analyzing campaign performance, managing customer databases, overseeing budgets, collaborating with creative and sales teams, and ensuring compliance with regulations. This role requires strong analytical skills, project management abilities, and proficiency in marketing automation and CRM tools.Key responsibilities Campaign development and execution: Design, implement, and manage direct marketing campaigns across various channels like email, direct mail, SMS, and social media. Performance analysis: Monitor and analyze campaign performance, tracking metrics such as response and conversion rates, and use data to make adjustments and improve effectiveness. Database and segmentation: Create and manage customer databases, using segmentation techniques to create targeted marketing efforts based on demographics and behavior. Budget management: Oversee campaign budgets, ensuring cost-effective resource allocation and maximizing return on investment (ROI). Cross-functional collaboration: Work with other departments, including creative, sales, and product development, to ensure marketing strategies are aligned and consistent. Content and creative: Collaborate with creative teams to develop compelling marketing materials and persuasive messaging. Market research: Conduct market research to identify new opportunities and understand target audience needs. Compliance: Ensure all campaigns comply with relevant regulations and guidelines, such as data protection laws.

Keyskills :
financial managementcustomer marketingaudit planningfinancial auditsmarketing managementaudit managementmarketing accountabilitymarketing strategyfinancial research