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Product Manager

3.00 to 8.00 Years   Vadodara   24 May, 2024
Steerway Business Consultants
Job LocationVadodara
EducationNot Mentioned
SalaryRs 10 - 16 Lakh/Yr
IndustryAutomobile / Auto Ancillaries
Functional AreaMarket Research (MR)Product Marketing
EmploymentTypeFull-time

Job Description

    Urgent requirements for Leading Automotive (Auto Parts) Manufacturing Company (MNC).Designation :- Product ManagerDepartment: Marketing (After Market)Location : VadodaraEducation : BE / B.Tech in Mechanical with MBA (Preferred).Experience : 5 to 8 YearsMaximum Budget : Upto15.00 LPAJob Responsibility1. Product Strategy and Product Planning. Define Product Roadmap for Product Portfolio Expansion.Conduct Market Research (Secondary as well as Primary Research) i.e. Competition, Scheme, Product Pricing, Channel Margin on Product.Analysis & recommendation to safeguard product/parts with higher margins to the Marketing Head for their product line.Define Go to Market Strategy for a new Product / Part along with Sales Team and Plants considering Competition and Product Margin level with Scheme.Prepare and analyze yearly product-wise budget2. New Products (/Parts) Launch Mechanism:New Parts Introduction as Per budgeted guidelines / target (As per Effective Vehicle Parc and Market Alignment)Managing the Project Management Gateway - Safe Launch Plan (Zero Registered Complaints on Launch till 6 Months).Effective Coordination / Preparation with Plants and company Quality Product Benchmark and Design Modification requestsSupport Quality in Product Validation in aftermarket.Creation of USP and FAB of the Products.Design the launch strategy (Potential markets, launch activity type, Product Samples, product collaterals) in alignment with Sales, Marketing.Drive defined budget for the first 6 months of the launch of the product (Lead role for 6 months)3. Promotions, Collaterals and Scheme: Field visits to understand and gain insights on product performance, market research, benchmarking product specification & pricing and competition analysis.Support preparation and drive the technical collaterals such as Product Catalogue, Application Chart.Based on market / regions requirement designing the product specific schemes as well as support the drive.4. Controlling and Reviews: Monitor price correction as per the market acceptability and competitors price benchmarking with key competitors, providing suggestions for internal corrections and negotiate with the respective plants.Identify product performance gap at part line level and geography, recommend action plan for improving market share.Analysis Parts with low / no Sales - Taking into Product Phase out proposal aligned with Regions and Plant.Contingency Analysis and Implementation in the System to Boost budgeted Sales Target.Participate, Prepare and contribute Idea Generation Session for new product / segment Idea generation.Drive and Participate in Monthly Session with Regional Team.Prepare and Participate in Monthly MIS Update Meeting along with Head Marketing and management5. Trainings and Development: Train the sales team and functional team technically on Products through Feature Advantage and Benefit (FAB) Sessions along with Training and Quality team.Internal Departmental Review Processes of Aftermarket Marketing Function.Interested Candidates please share updated resume on hidden_emailMo/Whatsapp- 70hidden_mobile3/hidden_mobileEmail- hidden_emailPlease share with your Friends & other whats app groupNOTE: WE ARE NOT TAKING ANY CHARGES FROM CANDIDATES.Thanks & Regards,Steerway Business Consultants

Keyskills :
product planningproduct strategyproduct pricing

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