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| Job Location | Vadodara |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Media / Dotcom / Entertainment |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Research ExecutiveDate: Jan 5, 2020Location: Vadodara, INCompany: NielsenRESEARCH EXECUTIVE MARKET MIX MODELING - BARODA
ABOUT THIS JOB
Data science drives everything we do here at Nielsen. Our statistical research is at the forefront of an industry moving at the speed of light. In this role on the Digital Product team, your work on innovative methodologies and data optimization will directly impact our business and our clients.
RESPONSIBILITIESCollect, organize, process and validate data from a variety of vendors and data sources for modeling. Partner with clients to ensure historic marketing data is accurate and reasonable.Build marketing mix models leveraging our proprietary modeling platform. Interpret and validate model results both statistical and face validity checks.
Connect the results with client business problems.Write and update programming codes to assist with all phases of project (read input data, define model specifications, data analysis, presentation development, automated modeling tools, etc.) Prepare PowerPoint decks with results of statistical analysis for internal and client reviews.Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to client.Work closely with the project team to implement best practices of problem solving.
Contribute new ideas to improve project deliverables and execution.Assist other team members with a variety of tasks related to the analysis of sales and marketing effectiveness, and calculation of return on marketing investment A LITTLE BIT ABOUT YOUYouve dabbled in data. Youve perused Analytics. And you have the communication chops to translate it all into conversation or presentations. While youve worked with global cross - functional teams, you can also put your head down and focus on independent projects. Seeing the big picture takes attention to detail. Keeping up with the fast - changing world of digital media measurement takes someone who recognizes that. You know what happening in big data and youre ready to influence what next.QUALIFICATIONS0 - 2 years of relevant experienceM.Sc. / M.A Mathematics, Statistics, Economics, Actuarial Sciences. Or MBA in Marketing / specialized course in Business AnalyticsProactive.Good Understanding of Market Research and statistical modelling techniques and applicationsGood and working knowledge of any statistical languages like SAS, R SPSS etcSolid proficiency of decision making and problem resolution skillsPassion for results with a challenger mind - set.Accountability along with taking initiative and follow - through.Proficient in PowerPoint and advanced excel skills.Strong communication skillsFluency in english.
,Keyskills :
marketing marketresearch dataanalysis projectmanagement research returnonmarketinginvestment itemresponsetheory bigdata datascience digitalmedia marketingmix advancedexcel consumergoods modelingtools commercialmodels businessanalytics prob