Marketing Executive

Job Description

Hospital Marketing Executivedevelops and implements strategies to boost brand awareness, attract patients, and promote services through digital (SEO, social media, email), traditional (print, events), and referral marketing, involving market research, content creation, event coordination (health camps, CMEs), PR, and performance tracking, all while collaborating with medical staff and managing budgetsStrategy & Planning:Develop and execute comprehensive marketing plans for hospital branding and servicesCampaign Management:Design and run campaigns (digital, print, direct) to attract and retain patients, managing budgets and ROIDigital Marketing:Oversee website content, social media, SEO, and email marketingCommunity & Events:Organize health camps, workshops, CMEs, and community outreach programs, building relationships with referral doctors and leadersContent Creation:Produce marketing copy and creative content (blogs, videos) for online and printMarket Research:Analyze trends, competitor activities, and patient needs to refine strategiesReporting:Monitor campaign performance and report on effectiveness to management
• PR & Communications:Collaborate with PR for media relations and manage external vendors.
Interpersonal SkillsCommercial AwarenessProject ManagementData & AnalyticsCommunicationDigital Marketing

Keyskills :
communicationcommercialanalyticsdatamarketingdigitalawarenessmanagementskillsproject