Digital Marketing Specialist

Job Description

A digital marketing specialist is responsible forideating, implementing, and tracking marketing campaigns that promote a companys products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the companys website or social media channels. ADigital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns
• Research advertising trends and competitors pricing and products
• Execute projects with the team to create content
• Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
• Monitor project status
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Create reports on the growth and analytics of campaigns
• Work with outside vendors to supplement the work as needed
Communication skillsAnalytical skillsAdaptabilityEmail marketingData analysisCreativityPaid search advertising

Keyskills :
analyticalemailcommunicationadaptabilitydataanalysiscreativitymarketing