Lead - Creative Designer - Cleartrip

Job Description

Purpose & Responsibilities:We are looking for a hands-on creative lead with 10+ years of work experience, who can bring strategic thinking to communication, is able to independently engage with stakeholders, understand marketing problems and translate them into comms problems/solutions. This role will be responsible for all visual communication pieces going across owned, paid and earned media. It is best if the candidate has exposure to both static and moving content and has worked on creating media, CRM and blog comms at scale. Responsibilities:Visual Aesthetics, User Obsession & Problem Solving

• A strong portfolio showing design thinking and creative problem solving.
• A deep understanding of the Design Thinking Process & Wireframing. Empathy and advocacy for users, in all areas of work.
• Get competitive insights and include these in design briefs.
• Build 360 views of the concept, ideas on a campaign working closely with Designers & copywriters.
• Exceptional storytelling & Presentation skills. Always pushes quality experiences & regular documentation with the right tools & processes. Excellent attention to detail.
• Ability to communicate ideas into visuals on different platforms & defines the design philosophy for multiple channels (CRM, Social media, Digital & In-app)
• Skills and experience with Design & Prototype applications like Figma, Photoshop, After Effects, Framer etc.
• Drives consistency between illustration/imagery and content across the pages based on one s understanding and research and set up design systems for the team.
• Any photography Art Direction experience.
• Experience creating and optimizing graphics for the web.

Domain Understanding, Business Metric & Ownership

• Facilitate collaboration between different functions like Product Design, Marketing, Business & Research team.
• Actively sets benchmarks, tracks key business metrics and levers to measure for design Experience
• Ability to inspire, influence design roadmaps by bringing structure and driving a direction, empower, energizing and supporting teams to execute on the agreed plan
• Actively educates business teams in understanding the concepts during design reviews.
• Communicate business decisions and impact metrics with other designers/ teams
• Is able to liaise with agencies for outsourcing design assignments.
• Seeks short & long term business goals and communicates to the peers.

Process Rigour

• Prioritize projects based on goals, bandwidth, business requirements
• Define and promote improvements in design & agile processes and quality standards.
• Defines, aligns & prioritises entire Design Experience based on business and customer drivers. Maintains a 6-9 months projection of projects and defines milestones, bandwidth and other constraints for the team.
• Prioritize design reviews for EVERY project and provide overall feedback before go-live.
• Optimises by ensuring repeated efforts are avoided. Defines design & copy consistency for multiple CATs and drives smooth exp. across channels by standardising content/theme/style.

Citizenship, Leadership & Collaboration

• Define design goals for individual team members in alignment with business, marketing & design team goals.

• Helps fellow designers advocate for best practices by providing a strong voice for design within experience development.
• Provides regular, direct and impactful feedback and design Critiques beyond their team.
• Leading conversations of change, planning, innovations with respective cross-functional teams
• Actively guides, negotiates, mentors, gives feedback to peers and sets regular connections within the team.
• Hold regular connections with all key Stakeholders.
• Good networking skill with BU heads & advocates for design across org forums.
• Desire to learn new things and keep abreast of the world of Travel and e-commerce. Strong self-motivation and drive to succeed.

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Keyskills :
after effectsdesigngraphic designadvertisingmarketingstrategic thinkingmotion designcustomer relationsproduct designart directiondesign thinkingsocial media