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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine - search engine marketing almost always just refers to marketing via Google AdWords.If it is a small company, the search engine marketing is taken care of by the digital marketing manager himself. Sometimes, it is outsourced to a digital marketing agency who will take care of the search engine marketing campaigns for a fee.Bigger companies need a dedicated SEM (search engine marketing) specialist and sometimes there is requirement for a team for search engine marketers.Search engine marketers will report to digital marketing managers. The goal of a search engine marketer is to bring the target number of leads and clicks from the given marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.There is no specific range for the years of experience required for a search marketing expert. Small companies hire freshers but some established companies need people with several years of experience.,
Keyskills :
search engine marketingsearch enginebid managementsearch enginessearch marketingmarketing agencydigital marketingmarketing campaignssemcareagencysearchtestingresearchanalysismarketkeywd research