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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
This is a newly created role, wherein the incumbent will work closely with the Founders to launch new brands in the personal care/ skin care space or in other categories.- The role will encompass taking a concept from ideation stage to strategically designing the products and brands that deliver results.- He/She will design & implement an innovation process and build a steady pipeline of new products for companys business growth across categories of interest.- He/She will analyze the category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits, and price points to define innovation possibilities.- KRAs will include share inputs at the time of ideation & drive NPD/ Innovation, generating consumer insights, branding, packaging & product design, distribution strategy, marketing strategy, and PR.- This team will be the incubation hub for new brands within the Co & use the company playbook.- He/She will be responsible for end-to-end strategy, P&L, NPD and pricing and margins across all new products. Help identify, build, grow the brand and then handover to the team.- He/she will work with external agencies to come up with the design, creative, and content.- 10+ years of experience- Candidates with understanding of consumer trends, products marketing function, brand strategy, innovation, and overall marketing operations (preferably in the personal care/wellness/healthcare space)- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.,
Keyskills :
salesmerchandisingbuyingmarketingpromotion planningskin careproduct designbrand strategybusiness growthconsumer insightsbrandingidentity marketing