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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Education / Training |
| Functional Area | Operations Management / Process Analysis |
| EmploymentType | Full-time |
Roles and Responsibilities:- Managing and optimizing critical campaigns/accounts in Search Engine Marketing (SEM) across Google Ads and Bing, along with performance campaigns in Youtube, Display and Discovery.- Ensuring monthly targets around leads, CPL and lead quality are met.- Researching and implementing new ideas/features/strategies in a systematic manner.- Diligently carrying out experiments and reporting results and insights.- Creating highly engaging ad copies and relentlessly testing them.- Working smart - implement scripts and rules to take care of tasks which can be automated.- Analyzing data to make informed marketing decisions.- Landing page and funnel optimization (working with tech & product teams) to improve relevance and improve conversion rates.- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.Desired skills :- 4+ years of proven expertise in managing and optimizing large and complex Google Ads + Bing search campaigns end-to-end, with at least 80% of time dedicated to Google Ads and Bing.- Experience in performance channels like display, Youtube and discovery.- In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads.- Proficient in carrying out quick analyses to figure out whats going wrong and how to fix issues.- A/B testing, carrying out experiments and deriving insights from them should be second nature to you.- Highly pro-active in terms of researching new features/strategies and coming up with suitable recommendations.- Excellent project management skills - ensuring all action items are on track,
Keyskills :
search engine marketing semsearch engine marketingsearch enginemanagement skillsproject managementfunnel optimizationoptimization strategiesadscplcaresearchcopiestestingyoutubescriptsab testing