Digital Marketing - Associate - User Growth

Job Description

As a Digital Marketing Associate at Paytm, you will play a crucial role in managing and executing digital marketing campaigns across various platforms like Google Ads, Facebook Ads, and media buying channels. Your responsibilities will include:- Developing and implementing a comprehensive digital marketing strategy that aligns with the companys goals and objectives.- Overseeing and managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels based on budget and strategy.- Managing and optimizing campaign budgets to maximize Return on Investment (ROI).- Leading a team of digital marketing specialists effectively (if applicable) and delegating tasks efficiently.- Collaborating with cross-functional teams such as creative, content, product, and tech to ensure campaign alignment and brand consistency.- Analyzing campaign performance data using marketing analytics tools like Google Analytics and Appsflyer to identify trends, optimize campaigns, and generate insights for future strategies.- Developing and maintaining strong relationships with media partners and vendors.- Staying up-to-date on the latest digital marketing trends and technologies, recommending new tools and strategies for implementation.- Tracking and reporting on key performance indicators (KPIs) to measure campaign effectiveness and demonstrating results to stakeholders.- Conducting competitor analysis to understand market trends and identify opportunities for differentiation.Qualifications required for this role:- Bachelors degree in Marketing, Communications, Business Administration, or a related field.- 3-5 years of experience in digital marketing management.- Proven track record of developing and executing successful digital marketing campaigns across multiple channels.- Strong understanding of digital marketing best practices including Affiliate, SEM, and social media marketing.- In-depth experience with campaign management platforms like Google Ads, Facebook Ads, and marketing analytics tools like Google Analytics and Appsflyer.- Excellent data analysis skills with the ability to translate data insights into actionable recommendations.- Strong leadership and communication skills to motivate and manage a team effectively (if applicable).- Excellent written and verbal communication skills to present findings and recommendations to stakeholders.- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.- A passion for digital marketing and a desire to stay ahead of the curve.Join Paytm and be part of the largest fintech lending play in India. Enjoy a fun, energetic environment that enables you to achieve your best possible outcome in your career. If you are the right fit, Paytm believes in creating wealth for you with its vast user base and commitment to democratize credit for deserving consumers & merchants. Indias largest digital lending story is brewing here, and its your opportunity to be a part of it! As a Digital Marketing Associate at Paytm, you will play a crucial role in managing and executing digital marketing campaigns across various platforms like Google Ads, Facebook Ads, and media buying channels. Your responsibilities will include:- Developing and implementing a comprehensive digital marketing strategy that aligns with the companys goals and objectives.- Overseeing and managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other emerging channels based on budget and strategy.- Managing and optimizing campaign budgets to maximize Return on Investment (ROI).- Leading a team of digital marketing specialists effectively (if applicable) and delegating tasks efficiently.- Collaborating with cross-functional teams such as creative, content, product, and tech to ensure campaign alignment and brand consistency.- Analyzing campaign performance data using marketing analytics tools like Google Analytics and Appsflyer to identify trends, optimize campaigns, and generate insights for future strategies.- Developing and maintaining strong relationships with media partners and vendors.- Staying up-to-date on the latest digital marketing trends and technologies, recommending new tools and strategies for implementation.- Tracking and reporting on key performance indicators (KPIs) to measure campaign effectiveness and demonstrating results to stakeholders.- Conducting competitor analysis to understand market trends and identify opportunities for differentiation.Qualifications required for this role:- Bachelors degree in Marketing, Communications, Business Administration, or a related field.- 3-5 years of experience in digital marketing management.- Proven track record of developing and executing successful digital marketing campaigns across multiple channels.- Strong understanding of digital marketing best practices including Affiliate, SEM, and social media marketing.

Keyskills :
Digital MarketingMedia BuyingCampaign ManagementROI OptimizationMarketing AnalyticsCompetitor AnalysisLeadershipCommunication SkillsGoogle Ads