Manager- Branding & Marketing

Job Description

Role Overview:You will be responsible for planning and executing marketing campaigns and brand initiatives across the West region to drive visibility and business growth. You will need to partner with regional sales and branch teams to conceptualize and implement localized activations such as BTL, on-ground events, and sponsorships. Additionally, you will ensure the effective execution of product campaigns tailored to regional audiences, including FD, Savings Accounts, Gold Loan, Credit Cards, etc. Your role will involve driving lead generation initiatives, tracking campaign ROI at the zonal and branch level, managing agency and vendor relationships, and building local partnerships and alliances to enhance customer engagement.Key Responsibilities:- Plan and execute marketing campaigns and brand initiatives in the West region- Partner with regional sales and branch teams for localized activations- Ensure effective execution of product campaigns tailored to regional audiences- Drive lead generation initiatives and track campaign ROI at zonal and branch level- Manage agency and vendor relationships for timely and cost-effective execution- Build local partnerships and alliances to enhance customer engagement- Monitor competitor activities and provide market intelligence to the central marketing team- Ensure adherence to brand guidelines across all regional marketing collaterals and campaigns- Support digital marketing initiatives by localizing content and campaigns for better regional resonance- Collaborate closely with internal stakeholders for smooth execution of marketing plansQualifications Required:- Strong understanding of regional consumer behavior and market dynamics- Proficiency in BTL marketing, events, and activations- Ability to manage multiple stakeholders across regions- Vendor and agency management skills- Strong communication and presentation abilities (regional language knowledge will be an advantage)- Analytical mindset with the ability to measure campaign effectiveness and ROI- Team player with leadership qualities and adaptabilityIf you are interested in this role, please share your resume on hidden_email Overview:You will be responsible for planning and executing marketing campaigns and brand initiatives across the West region to drive visibility and business growth. You will need to partner with regional sales and branch teams to conceptualize and implement localized activations such as BTL, on-ground events, and sponsorships. Additionally, you will ensure the effective execution of product campaigns tailored to regional audiences, including FD, Savings Accounts, Gold Loan, Credit Cards, etc. Your role will involve driving lead generation initiatives, tracking campaign ROI at the zonal and branch level, managing agency and vendor relationships, and building local partnerships and alliances to enhance customer engagement.Key Responsibilities:- Plan and execute marketing campaigns and brand initiatives in the West region- Partner with regional sales and branch teams for localized activations- Ensure effective execution of product campaigns tailored to regional audiences- Drive lead generation initiatives and track campaign ROI at zonal and branch level- Manage agency and vendor relationships for timely and cost-effective execution- Build local partnerships and alliances to enhance customer engagement- Monitor competitor activities and provide market intelligence to the central marketing team- Ensure adherence to brand guidelines across all regional marketing collaterals and campaigns- Support digital marketing initiatives by localizing content and campaigns for better regional resonance- Collaborate closely with internal stakeholders for smooth execution of marketing plansQualifications Required:- Strong understanding of regional consumer behavior and market dynamics- Proficiency in BTL marketing, events, and activations- Ability to manage multiple stakeholders across regions- Vendor and agency management skills- Strong communication and presentation abilities (regional language knowledge will be an advantage)- Analytical mindset with the ability to measure campaign effectiveness and ROI- Team player with leadership qualities and adaptabilityIf you are interested in this role, please share your resume on hidden_email.

Keyskills :
ActivationsVendor ManagementAgency ManagementCommunication SkillsPresentation SkillsAnalytical SkillsBTL MarketingEvents