Manager Growth Marketing

Job Description

As a Digital Marketing Manager at LambdaTest, you will be responsible for leading integrated digital marketing campaigns from concept to execution. Your role will involve working closely with the marketing team, supporting teams, and vendors to ensure successful campaign launches within the set budget and timeline.Key Responsibilities:- Plan and execute various digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.- Design, develop, and manage the social media presence of LambdaTest.- Measure and analyze the performance of digital marketing campaigns, assessing them against established goals such as ROI and KPIs.- Identify trends and insights to optimize campaign performance and spending.- Brainstorm innovative growth strategies and implement experiments and conversion tests.- Collaborate with internal teams to enhance landing pages and improve user experience.- Utilize analytical skills to evaluate the end-to-end customer experience and optimize user funnels.- Collaborate with agencies and vendor partners for effective campaign execution.- Stay updated on emerging technologies and provide guidance for their adoption where suitable.Qualifications:- Proven experience in digital marketing with a focus on lead generation.- Creativity in identifying target audiences and creating engaging digital campaigns.- Experience in optimizing landing pages and user funnels, including A/B and multivariate experiments.- Proficiency in website analytics tools like Google Analytics and ad serving tools.- Working knowledge of HTML, CSS, and JavaScript development.- Strong analytical skills and data-driven decision-making ability.- Up-to-date with the latest trends and best practices in online marketing and measurements.- Ability to evaluate emerging technologies and provide strategic insights for their adoption.Join LambdaTest, a rapidly growing cross-browser cloud platform, and contribute your expertise to drive successful digital marketing campaigns for global brands and enterprises in over 130 countries. As a Digital Marketing Manager at LambdaTest, you will be responsible for leading integrated digital marketing campaigns from concept to execution. Your role will involve working closely with the marketing team, supporting teams, and vendors to ensure successful campaign launches within the set budget and timeline.Key Responsibilities:- Plan and execute various digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.- Design, develop, and manage the social media presence of LambdaTest.- Measure and analyze the performance of digital marketing campaigns, assessing them against established goals such as ROI and KPIs.- Identify trends and insights to optimize campaign performance and spending.- Brainstorm innovative growth strategies and implement experiments and conversion tests.- Collaborate with internal teams to enhance landing pages and improve user experience.- Utilize analytical skills to evaluate the end-to-end customer experience and optimize user funnels.- Collaborate with agencies and vendor partners for effective campaign execution.- Stay updated on emerging technologies and provide guidance for their adoption where suitable.Qualifications:- Proven experience in digital marketing with a focus on lead generation.- Creativity in identifying target audiences and creating engaging digital campaigns.- Experience in optimizing landing pages and user funnels, including A/B and multivariate experiments.- Proficiency in website analytics tools like Google Analytics and ad serving tools.- Working knowledge of HTML, CSS, and JavaScript development.- Strong analytical skills and data-driven decision-making ability.- Up-to-date with the latest trends and best practices in online marketing and measurements.- Ability to evaluate emerging technologies and provide strategic insights for their adoption.Join LambdaTest, a rapidly growing cross-browser cloud platform, and contribute your expertise to drive successful digital marketing campaigns for global brands and enterprises in over 130 countries.

Keyskills :
Email MarketingSocial Media MarketingDisplay AdvertisingWeb AnalyticsMultivariate TestingHTMLCSSJavaScriptData AnalysisSEOSEMMarketing Database