Marketing & Communications - Lead

Job Description

As a Content Strategist at Iris Software, you will play a crucial role in developing and executing a comprehensive content strategy aligned with business objectives, brand positioning, and marketing priorities. Your responsibilities will include:- Creating high-quality content such as thought leadership articles, blogs, newsletters (internal & external), case studies, website content, and executive communications.- Collaborating with internal stakeholders, SMEs, and leadership teams to translate complex concepts into clear, compelling narratives.- Leading the planning and development of integrated content campaigns across digital, social, and internal communication channels.- Maintaining a consistent brand voice and editorial standards across all content assets.- Managing the content lifecycle from ideation to performance optimization.- Working closely with design, digital marketing, and SEO teams to create engaging and discoverable content.- Analyzing content performance using analytics tools and refining strategies based on insights.- Mentoring and contributing to building a strong editorial culture within the team.- Staying updated with industry trends, emerging technologies, and best practices in content marketing and storytelling.Qualifications Required:- 12 15 years of professional experience in content writing, editorial strategy, or corporate communications.- Masters degree in English, Journalism, Mass Communication, or a related field.- Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style for different audiences.- Experience in B2B technology, IT services, consulting, or financial services industries.- Proven experience in developing thought leadership content and strategic marketing narratives.- Strong ability to collaborate with cross-functional teams and senior stakeholders.- Experience creating content for multiple formats such as long-form articles, reports, digital content, and marketing campaigns.- Strong understanding of SEO principles and digital content optimization.- Ability to simplify complex technical or industry concepts into engaging and accessible content.- Demonstrated experience in content planning, editorial calendars, and campaign support.Good To Have Skills:- Familiarity with AI-driven content tools, analytics platforms, and content management systems (CMS).- Understanding of brand storytelling, employer branding, and executive communications.- Experience managing content for global audiences and multi-channel marketing campaigns.- Knowledge of content performance measurement, marketing automation, and digital analytics tools. As a Content Strategist at Iris Software, you will play a crucial role in developing and executing a comprehensive content strategy aligned with business objectives, brand positioning, and marketing priorities. Your responsibilities will include:- Creating high-quality content such as thought leadership articles, blogs, newsletters (internal & external), case studies, website content, and executive communications.- Collaborating with internal stakeholders, SMEs, and leadership teams to translate complex concepts into clear, compelling narratives.- Leading the planning and development of integrated content campaigns across digital, social, and internal communication channels.- Maintaining a consistent brand voice and editorial standards across all content assets.- Managing the content lifecycle from ideation to performance optimization.- Working closely with design, digital marketing, and SEO teams to create engaging and discoverable content.- Analyzing content performance using analytics tools and refining strategies based on insights.- Mentoring and contributing to building a strong editorial culture within the team.- Staying updated with industry trends, emerging technologies, and best practices in content marketing and storytelling.Qualifications Required:- 12 15 years of professional experience in content writing, editorial strategy, or corporate communications.- Masters degree in English, Journalism, Mass Communication, or a related field.- Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style for different audiences.- Experience in B2B technology, IT services, consulting, or financial services industries.- Proven experience in developing thought leadership content and strategic marketing narratives.- Strong ability to collaborate with cross-functional teams and senior stakeholders.- Experience creating content for multiple formats such as long-form articles, reports, digital content, and marketing campaigns.- Strong understanding of SEO principles and digital content optimization.- Ability to simplify complex technical or industry concepts into engaging and accessible content.- Demonstrated experience in content planning, editorial calendars, and campaign support.Good To Have Skills:- Familiarity with AI-

Keyskills :
Content WritingCorporate CommunicationsStrategic MarketingCollaborationEditorial StrategyThought Leadership Content DevelopmentSEO OptimizationContent Planning