Analyst-Marketing & Customer Analytics

Job Description

Skill required: Marketing & Customer Analytics - Customer Analysis and Segmentation Designation: Analyst Job Location: Bengaluru Qualifications: BTech Years of Experience: 3-5 years About Accenture Operations In todays business environment, growth isnt just about building value-its fundamental to long-term business survival. So how do organizations sustain themselves The key is a new operating model -one thats anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com What would you do You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment. What are we looking for We are looking for individuals who have the following skillset:
• Ability to perform under pressure
• Problem-solving skills
• Strong analytical skills
It would be a value add if you are proficient in:
• Marketing & Customer Analytics
Roles and Responsibilities
• In this role, you are required to analyze and solve lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• You may have limited exposure with clients and/or Accenture management
• You will be given moderate level instructions on daily work tasks and detailed instructions on new assignments
• You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders
• You will be expected to constantly be on the lookout for ways to enhance value for your respective stakeholders/clients
• The decisions you make impact your work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work.
Please note this role may require you to work in rotational shifts.,

Keyskills :
site selectionuser experiencedirect marketingdigital marketingcustomer analysiscustomer analyticsdigital conversionmarket segmentation